Infographic Of The Day: Facebook Is The McDonald's Of Social Networking. Information designer Vincenzo Cosenza has released an updated map of social networking traffic around the world.
Suffice it to say, there's no more compelling way to watch Facebook metastasize across the world. What makes the map particularly cool is that it's a time series, showing a full two years of Facebook's growth, based on figures gleaned from Alexa and Google Trends. Here's how things looked in 2009: Pay attention to the areas in red, owned by Hi5. And then check out the picture just a year later, in June 2010: In a single year, Hi5 has been routed in countries all across the globe, ranging from Mexico to Portugal to Cameroon to Myanmar. There are lots of reasons this might be. If you look closely, you'll notice that all of these were bordered by other countries where Facebook already dominated. Facebook (facebook) on Scribd. "Un profil Facebook à 70 ans, bonjour la futilité ? Eh bien non" 5 Creative Facebook Places Marketing Campaigns.
Facebook Places, Facebook's location-based feature that launched in August, allows Facebook users to see where their friends are and to share their locations in the real world.
It has also become another powerful Facebook marketing tool for businesses, who can design campaigns around the checkin service to build awareness, grow their fan base and engage and reward customers. Each time a Facebook user checks in to a particular location on Facebook Places, Facebook broadcasts the checkin to that user’s friends' news feeds. This is not only viral marketing for the company — it also allows businesses to provide incentives for people to come to their physical locations or events. Although the service has only been around for a few months, quite a few companies have already begun integrating Facebook Places into their marketing programs. 1. How can brands use Facebook Credits? The full introduction of Facebook Credits, and their availability (in the US at least) as gift vouchers in offline retailers, opens up a whole new world for brands on Facebook.
The early adopters are, as expected, social gamers: Facebook and Zynga settled their differences earlier this year to agree that players of Zynga games (such as Farmville) can use Facebook Credits to buy virtual goods. The implications are enormous. Suddenly, Facebook offers a new revenue stream for brands, and has itself a sustainable revenue model that doesn’t rely on the fickle advertising market. Virtual spending Of course, Facebook isn’t the first social community to introduce a virtual currency; nor the first to sell that currency offline.
Virtual worlds have been the focus of the really big virtual currency spending to date. Most virtual payments, however, are for small amounts; buying into a game, or buying virtual clothes, or a virtual space online. But Facebook Credits could change all that. The Best Facebook Page Strategies and the Pages That Use Them. The following is an excerpt from the Facebook Marketing Bible, the comprehensive guide to marketing your company, app, or brand on Facebook.
The full version of this article includes instructions as to how each of these strategies can be implemented by any Page. How does a Page attract new fans and convert existing fans into valuable customers? Many Page admins assume if they follow the vague social media catch phrase of “Engage your users”, they’ll quickly begin to accrue Likes and make money.
In reality, there is a great deal of nuance to creating a successful Page. While each must tailor itself to its target demographic, below we outline three specific strategies which Pages can employ, with detailed examples of how they’ve been used by some of the biggest Pages on Facebook. Tab Applications Tab applications allow Pages to run flash or display other types of rich content to users. Best Use of Tab Apps – YouTube Community-Focused Page Best Community-Focused Page – Coca-Cola. 5 Facebook Giving Campaign Success Stories. Using Facebook as a tool for non-profit fundraising seems like a great idea, but, as many non-profits have found out, it's not as easy as it might look.
Clicks generally don't translate into large amounts of cash for charities. For example, only a small portion — about 13% — of the funds the American Cancer Society collected in 2009 were raised online, according to The Chronicle of Online Philanthropy. The same was true for the Red Cross (about 3.6%), Children International (less than 1%) and Save the Children (less than 1%).
Most non-profits who successfully use social media see it as a tool to engage donors rather than make transactions. These five successful fundraising campaigns from brands and charities, however, found a way to do both at the same time. 1. Free the Children, an organization that helps empower children in North America to improve the lives of children elsewhere, hosts an annual event called We Day. 2. 3. 4. 5. The campaign ended on September 3. In the Door: Search For Jobs With A Little Help From Your Facebook Friends.