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PepsiCo announced the launch of its Social Vending System last week, a digital vending machine with an interactive touchscreen display. The system lets users buy a drink as a gift for a friend and personalize it with a video message. You enter their name and mobile phone number and they receive a text message with a gift code to redeem at their nearest vending machine, where they can also view the video you recorded.
Puma partnered with Everyone Associates to create a unique in-store display within Selfridges for the new SS11 Puma by Hussein Chalayan mens collection.