What Brands Use Experiential Marketing? - King Sixteen. If you have ever seen someone giving away free samples at the supermarket, then you have experienced experiential marketing. But we promise it can get a lot more interesting than that. Gone are the days when a consumer just needed to like your products. Now brands need to be relatable and show they connect with their consumers. Creating experiences is the perfect way to engage with your consumer base and make your brand unforgettable. Experiential, sometimes called engagement, marketing can cover a wide range of events. It essentially means that the company has gone beyond traditional advertising and created something that allows the consumer to really connect with the product. The list of companies using this style of branding and advertising grows longer every year. The Experts in the Field (and in the Park, the Bar, and More…) LuluLemon LuluLemon is often considered a giant when it comes to this type of marketing.
Red Bull Netflix Airbnb Innovators in the Streets Zappos Misereor Oreos WestJet. Is Experiential Marketing Effective? - King Sixteen. Traditional marketing is dead. Long gone are the days when you could just put an ad in the Yellow Pages and customers would flock to your business. Customers are bored with traditional commercials, now utilize ad blockers on their web browsers, and pay more money for ad-free streaming services. What’s an organization to do? Enter experiential marketing, one of the most modern ways to connect directly to your customer. Is this right for you? How Is This Marketing Different? In the last decade, customers are seeking experiences more than ever before. This new way of marketing directly engages organizations with their customers and encourages participation in a brand “experience”.
XM marketingOn-the-ground marketingEngagement marketingLive marketingParticipation marketing What This Type of Marketing Is This form of modern marketing can occur in person or virtually. What This Type of Marketing Is Not Some businesses confuse this type of marketing with others. Why This Marketing Is So Effective.