Get smart: How to bulk up your creativity muscles. May 23, 2012|By Art Markman, Ph.D., Psychology Today Magazine | Premium Health News Service Fiona Fairhurst and her design team at Speedo faced a hefty creative challenge: to design suits that would improve the performance of competitive swimmers by reducing the effects of drag--the forces that water exerts on a swimmer's body.
For inspiration, Fairhurst and her team looked to the animal kingdom. They noticed that sharks swim fast even though the shape of their bodies ought to create a lot of drag. Creativity for Entrepreneurs: 4 Tips. For some entrepreneurs, a great “aha” moment is the spark that leads to the formation of their company.
But just one ‘aha’ isn’t going to do it. Once you’re up and running, you may need new products, a better way to deal with your hotheaded marketing chief, or a knotty production issue you can’t seem to solve. So how do you get more everyday creativity into your company – and enhance the odds that when you need a breakthrough, you’ll get one? Inc’s Kimberly Weisul spoke with Jonah Lehrer, the author of the best-selling Imagine: How Creativity Works, to get his advice for entrepreneurs. Stop brainstorming.