10 Tips to Improve Your Web Content. Make your content as compelling and valuable as possible by following these ten simple steps when writing a new blog post or article.
These tips will help to both increase the time visitors spend on your website, improve engagement and search engine ranking. Break up Paragraphs Most people on the web don’t read, they skim for a couple seconds. If they don’t see something that interests or resonates with them, they probably won’t stick around. Long paragraphs, such as those in a magazine or book, make it harder to skim and identify important points. Try to limit your paragraphs to a maximum of three or four sentences. Important Sentences Stand Alone Don’t be afraid to have important sentences stand on their own. Best Resource of Information Make each blog post or article the best resource of information on a topic that you can. If a reader wants to explore a subject further, they know that your content will provide links to other relevant source of information. Matching Intent When Linking. Four Ways Bloggers Can Use Google Insights to Brainstorm.
How to Promote Your Blog With Social Media. Are you looking to use social media to promote your blog?
Sharing your blog posts on social media platforms like Twitter, Facebook, Google+ and even Tumblr can help your content gain significant exposure. But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms. Here’s a process you can use to ensure your posts get maximum mileage. Consider these steps and adapt them to the social platforms where you find your customers. #1: Tumblr I’ve been blogging since 1999 and have had my own hosted WordPress blogs since 2003. Fortunately one day I realized that many of my best prospects were using Tumblr and decided to include it into my social media marketing. Tumblr makes it really easy to share your blog post.
The HTML code is all ready to use, so I copy it just before publishing the blog post. Here’s how to share with the “text” option. Voila! 1. Fiona Robertson Graphics. It’s well-known that blogging can be a great marketing tool for your business, and regularly writing about your area of expertise or interest seems like a straightforward task.
But sometimes keeping your blog updated can seem more like a chore and this is usually down to one of three reasons: lack of time, lack of ideas, or lack of motivation. Lack of time You may aim to post a certain number of articles per week, or per month, but sometimes life gets in the way. You might be too busy with work, have family commitments, or illness to deal with, and you’re unable to meet your blogging target. It’s ok to miss a few posts when this happens, as your blog is not as important as your family! If you only have a small amount of time, you could also try limiting the size of the posts you’re writing. Lack of ideas Writer’s block happens to all bloggers at some point, but when you have no idea what to write about, there are a few things you can try.
Lack of motivation Photo: nkzs on SXC. 3 ways to plan your blog to success. Like a lot of people I started blogging because I had read about the marketing benefits it could give my business, and like a lot of people I had little clue about where to start or how to be successful.
So I jumped straight in and just started writing. Inevitably I made mistakes along the way, mostly due to lack of planning. Here are three lessons I’ve learned about the importance of planning your blog. 1. Have posts in reserve When I started blogging I would write a post and put it online straight away. I could see that successful blogs posted regularly, and I soon decided to set myself a goal to post weekly but sometimes I simply couldn’t find time to write, or find things to write about every week. Had I planned my blog better (or at all!) 2.