Schlecker und Ihr Platz sind neue Partner der Deutschland Card. Brands On Facebook Need To Think Beyond English. Measure Your Social Media Influence With These Tools. Near Field Communication: The Quick and Dirty Guide. Before it became a hot topic sometime early last year, few civilians had come across the term "near field communication" (NFC).
Corporations, however, had been excited about the technology's potential since at least 2004 — when Nokia, Sony and Royal Philips Electronics founded the NFC Forum. Samsung, Motorola, Microsoft and more than 140 other organizations all joined the party shortly after. NFC allows a device, usually a mobile phone, to collect data from another device or NFC tag at close range. In many ways, it’s like a contactless payment card that is integrated into a phone. In other ways, it’s similar to Bluetooth, except that instead of programming two devices to work together, they can simply touch to establish a connection. Facebook Wins “Worst API” in Developer Survey. A survey of over 100 developers, previously posted here on Hacker News, aimed to determine which external APIs were the most difficult to integrate into developers’ projects.
The winner…or rather, the loser? Facebook. Developers mentioned the Facebook API the most in terms having bugs, poor documentation, never-ending API changes, slow response times, and other headaches. The Google APIs were in second place, and the Twitter APIs came in third. New Twitter Analytics Tool Helps You Decide Who To Follow. REPORT: Facebook Interaction Is Higher On Weekends. If you’re looking for sheer volume in terms of posts on top Facebook pages, Thursday is your day, but if interaction is your game, then start working for the weekend.
A recent study by Momentus Media analyzed approximately 50,000 posts from the top 14,000 Facebook pages and found that the higher the number of posts on a given day of the week, the lower the amount of interaction, and vice versa. The company measured interaction rates by taking the number of likes and comments for a post and dividing it by the number of page likes at the time the post was published. Momentus found that Thursday brought the highest number of posts, while Saturday brought the lowest and Sunday the second-lowest. OKCupid Integrates Location Based Dating Into iOS And Android Apps. Online dating site OkCupid is making a big move today in the mobile space—the service is adding location-based functionality to its Android and iOS mobile apps.
For background, OkCupid singles tend to be younger, which is one of the reasons why IAC’s Match.com decided to buy the dating startup for $50 million earlier this year. The use of mobile apps for dating and even meeting friends is definitely on the rise, and it seems that the future of this industry could lie in mobile platforms. Co-founder Sam Yagan agrees, and says that Grindr, a dating app for Gay men, helped pioneer this. Facebook Advertisers Can Target Users by Zip Code. Online Marketing sucht neue Wege: Wie Sie Ihre Zielgruppen trotz Werbe- und Informationsflut erreichen. "Handle stets so, dass sich die Zahl der Möglichkeiten vergrößert"
The Rise of the Mobile Workforce [INFOGRAPHIC] The era of the 9-to-5 job is over.
![The Rise of the Mobile Workforce [INFOGRAPHIC]](http://cdn.pearltrees.com/s/pic/th/mobile-workforce-infographic-50764387)
Even just a few years ago, you were expected to commute to work, put in your hours and drive back home. Once you left work, it was done until you came back into the office the next way. Thanks to laptops, smartphones, tablets and Wi-Fi, that has all changed. As long as you have an Internet connection, you can file reports, hold meetings, edit proposals and complete practically all of your work tasks remotely.
As a result, telecommuting is on the rise, and more and more work is completed via our mobile devices. Facebook-Ranking: Fast-Food-Ketten legen kräftig zu. Business Intelligence, Nutzungsmodelle: Die Zukunft der Business Software. Richard Oetker: Chronik einer Entführung - SPIEGEL ONLINE - Nachrichten - SPIEGEL TV. From traditional business to social business « Dachis Group Collaboratory. When businesses ask for a social media strategy, what they are often really asking for is: Get me a presence on Facebook, Twitter and the like.
The mantra of cultural and organisational change that is required in the social web seems to ring hollow. To be fair, it is not their fault. With a traditional business mindset it is hard to see why a presence on Twitter or Facebook is different from the corporate website. After all, these tools can seem to be just another communication channel. Gartner: Markt für mobile Datendienste wächst 2011 um 23 Prozent. Browserbasierte Technologien werden den B2B-Markt dominieren - Anwendungen auf mobilen Endgeräten: App-Apps oder Web-Apps. Mobile Webseiten - die Zukunft der Unternehmensanwendungen? - Anwendungen auf mobilen Endgeräten: App-Apps oder Web-Apps.
Social Media Monitoring: Die besten Tools 2011. Braces { Interview mit Matthias Hoffmann und Liane Korte von argonauten G2 } Die argonauten sind Mitglied von G2 − dem ersten umfassenden globalen Agentur-Netzwerk für (inter)aktionsbezogene Kommunikation jenseits der klassischen Werbung − und arbeiten in den Kompetenzfeldern Interactive, Dialog Marketing, Data Consulting und Sales Promotion.
5 Ways Social Media Has Changed Marketing Campaigns. "Social media engagement.
" It’s a phrase that generates a lot of buzz, but what does it actually mean? And, more importantly, why does it matter to companies that are integrating social media into their PR and marketing strategies? We turned to some of the leading communication experts to discover the importance of sparking online engagement and how this new focus has forced PR, marketing and advertising campaigns to evolve. Creating Facebook for the Enterprise « Dachis Group Collaboratory. When we first started to become aware of the potential for the deliberate use of social software inside organisations, public social networks like Facebook were already firmly established.
A few entrepreneurial businesses proposed back then that Facebook could in fact replace intranets altogether. Luckily, in my opinion, this idea never took hold, although there are many examples of shadow intranets being created in public social networking sites like Facebook. Some enterprise software vendors have even turned the momentum of such latent demand into successful freemium sales models, where employees can create staff networks just as easily as they can create a Facebook or LinkedIn group. Even so, the idea of creating Facebook for the Enterprise remains a strong metaphor for senior management when they first try to articulate the need for a better way for staff to communicate and collaborate. Activity streams – primarily focused on sharing here and now. How do you measure that? (Enterprise 2.0 2011 session)
Kookoo Enables Speech Recognition–Integrates With Google Places, Twitter And Facebook. Groupon Buys Zappedy for $10.3 Million - Tricia Duryee - Commerce. Connecting Digital Strategy with Social Business and Next-Gen Mobility « Dachis Group Collaboratory. How do the overarching digital strategies of today’s 21st century enterprise relate to social business and smart mobility?
It’s a question I’ve been asked more and more frequently as these two major new trends become primary areas of focus in organizations around the world. The reality is today that large organizations continue to struggle with how they are organizing around digital strategy in general. In this context I’m referring primarily to Web strategy — including the various aspects of a business it touches — since that’s almost entirely where digital is headed as a whole. One of the aspects that stands out the most when I’ve worked with companies recently is that most traditional businesses often have a dramatically lower level of maturity around digital delivery of their capabilities than native Web firms. Why should I follow or like you? « Dachis Group Collaboratory. Even now, some organisations are still making their first tentative steps into online engagement with their customers using social media and through social networks.
They are easy to spot – look for the pleading calls to action, asking you to follow them on Twitter, like them on Facebook or subscribe to their YouTube channel. But what exactly is in it for me? Why exactly should I follow or like you? It pays in the long run to think strategically about how you think your organisation, service or product will go about getting, maintaining and ultimately amplifying the attention of the individuals who choose to engage with you. Adoption Strategies for Social Software « Dachis Group Collaboratory.
This post deals with adoption of social software in enterprises. It might echo with people that have faced problems in getting others to believe that their approach works. Mozilla entwickelt mobiles Betriebssystem - Boot to Gecko. More Than Two-Thirds of Google+ Activity Is Private - Liz Gannes - Social. While following the activity of tech industry folks and celebrities on Google+ might lead you to believe that Google’s new social network is a sort of long-form Twitter, where users pontificate for a public audience, Google says that’s not the case. (Seriously, watching the volume and speed of comments on new posts by Myspace founder and Google+’s leading armchair critic Tom Anderson is simply insane.) In fact, Google+ users are two to three times more likely to share privately with one of their Circles than post publicly, Google revealed for a profile in the San Jose Mercury News.
(The Merc article talks about “general” posts, but Google+ commander Vic Gundotra clarified that this means “public” posts.) That’s an important metric, and one that validates Google+’s aim to be a more private social network. Google announced last week that Plus is already facilitating one billion items shared and received per day. Google+ Games Will Hit Facebook Where It Hurts: The Pocketbook - Tricia Duryee - Commerce. Google is close to launching a social game network that could make Facebook very, very nervous. Perhaps the biggest difference between the two platforms will be cost. According to multiple sources, Google will take less than a 30 percent cut of the revenues, which will break the industry standard created over the past few years by both Facebook and Apple. The launch of a games network on Google+ may provide a couple of immediate benefits to game developers if the Internet giant actually pulls everything off.
Das Blog zum Buch für erfolgreiches Social Media Marketing.
Should HotorNot Become Just a Facebook App? Ever since HotorNot abandoned it’s experiment with going totally free last month, the traffic to its destination site, HotorNot.com, has predictably leveled off. Meanwhile, its application on Facebook is doing pretty well, already accounting for about a third of its daily logins, and 40 percent of it total unique visitors (although the two remain separate services at this point).
Das Blog zum Buch für erfolgreiches Social Media Marketing. [Infografik] Wie sich Social Media auf Ihr Business auswirkt Mobiles Internet zieht Deutsche in seinen Bann. Catch Of The Day - One Deal, Everyday, Midday. Holtzbrinck scheitert bei Verkauf der VZ-Gruppe. Social Media: Konsumenten kuscheln kaum mit Marken.
Mobile. Smartphones machen süchtig - Ständige Suche nach neuen Informationen. Asia-Pacific Consumers View Mobile as First Screen. Local. Social. Commerce. Facebook Commerce: The Beginner's Guide.