Edelman goodpurpose community - Home. Consumers Would Partner with Brands for Social Change, Environme. I'll always have Tara. 85 percent of consumers worldwide are willing to change the brands they buy or their consumption habits to make tomorrow a better place.
And over half (55 percent) would help a brand "promote" a product if a good cause were behind it, according to a nine-country survey of consumers, reports sister site MarketingCharts. Also, 88 percent of consumers said it is their duty to contribute to a better society and environment. Second Life Hype Outweighs Impact on Mainstream Interactive Acti. The media hype surrounding Second Life doesn't match reality, and metaverses such as Second Life are experiencing slowing growth and limited impact because of the "tethered" nature of the virtual-world experience, according to the Yankee Group, writes MarketingCharts (via Boston Globe). The growth in the number of Second Life users has slowed since its peak in October 2006, and user engagement (measured by average time spent per user) has leveled off at just 12 minutes per month, according to a recently published Yankee Group Note, "Wither Second Life?
" That's in stark contrast to other highly publicized sites, such as MySpace and Facebook, which are undergoing steady increases in both the number of users and the intensity of user engagement, Yankee Group said.
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