Les 10 compétences numériques du planner digital. Après ma récente annonce (je cherche un/des planneurs digitaux) je me suis aperçu que tout le monde se posait la question de savoir ce qu’était un planneur digital ? Les 10 commandements du planneur digital Alors pour le savoir, j’ai tenté d’écrire les 10 commandements du planneur digital (the digital planner) inspiré mais réécrit de how to do digital planning. J’ai transformé ces commandements en quiz. Si vous pensez que vous correspondez à un commandement vous ajoutez 1. 1/ Savoir copier/coller Le planer digital doit savoir aussi bien copier/coller une image sur Powerpoint que le code de la dernière widget à la mode sur son blog. 2/ Aimer disséquer… Le planeur digital doit aimer disséquer les principes marketing ou créatifs d’une campagne bannière, d’un advergame, d’un widget, voir même d’un code source. 3/ Savoir enfler et désenfler 4/ Être pédagogue Les néo-comportements des internautes sont complexes. 5/ Passer de l’hyper-passionné au cynique de service 6/ Avoir le geek en soi Passion ?
How to do Digital Planning. I’ve been trying to post something like this for a few months now. But it kept morphing into a badly researched history of planning mixed with a poor how-to guide. And of course I kept veering off into bloody flag-waving about how digital planners rule and everyone else sucks. And my point was getting lost, very lost. So what is the point? I wanted to give a perspective on the big question ‘What is a digital planner?’. I know I don’t have the answer. I don’t think anyone does right now. Anyway I’ve given up on trying to understand what a digital planner is. (I’ve left out all of the ‘normal’ planning skills there’s lots of people smarter than me who’ve written about those things extensively. Be good at cutting and pasting If you’ve ever set up a blog or or a MySpace page you’ll probably have seen funny code knocking around the place.
Be able to deconstruct the craft You don’t need to be able to do all of it. What is this it of which I speak? It is made from all kinds of things. Say sorry. What is this digital planner you speak of? « Buy me, I’ll change. Reading through the comments on one of the new questions this year concerning what exactly digital strategists do, I’m most intrigued by those “in the club” who don’t think it’s all that different at all. The biggest difference is in who drives the strategy, and generally they say that enviable position falls on the above the line agency. The AOR gets the money to do research and they come up with the ideas that the client starts nodding their head to.
Digital agencies in particular have to do some significant educating of clients on technologies. But they are benefiting from money swinging toward digital and away from TV and print. I hope I don’t skew any results by giving my opinions (we’re already at 996 completes so I think 1000 is going to happen today), but I’m finding myself aligning with the few people who identify themselves as integrated planners. I’ve benefited from working at some of the most integrated agencies. And CP+B was in a whole other realm. Like this: Like Loading... What Is A Digital Planner.