Ikea. Guardian Unlimited. Unless you have been walking around with your eyes closed, and your head encased in a block of concrete, with a blindfold tied round it, in the dark - unless you have been doing that, you surely can't have failed to notice the current Apple Macintosh campaign starring David Mitchell and Robert Webb, which has taken over magazines, newspapers and the internet in a series of brutal coordinated attacks aimed at causing massive loss of resistance.
While I don't have anything against shameless promotion per se (after all, within these very brackets I'm promoting my own BBC4 show, which starts tonight at 10pm), there is something infuriating about this particular blitz. In the ads, Webb plays a Mac while Mitchell adopts the mantle of a PC. We know this because they say so right at the start of the ad. "Hello, I'm a Mac," says Webb. The Absolute Beginner’s Guide To Starting A Small Online Business.
Editor’s note: This is a guest post by Karol Gajda of RidiculouslyExtraordinary.com and How To Live Anywhere.
If your goal is to start a small online business that replaces and exceeds your current income this may be the most important article you read this year. Brash, huh? Here’s the deal: I’ve been working online full time for almost 10 years, since age 19. I’ve had a lot of failures and a lot of successes.