Email Marketing: Campaign Analysis, Metrics, Best Practices. Email campaign tracking with Google Analytics > Smart Insights Digital Marketing. I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren’t aware it can be used for email tracking “beyond the click”. They were also unaware that once email is tagged, Advanced Segments can be used to isolate visitors referred from email to understand their preferences and behaviours. This really helps prove the value of email for your list members and to your company particularly if you have goals setup in Google Analytics.
You should also be aware when selecting an email broadcasting system that many email providers have added functionality to make it easy to track with Google Analytics or other web analytics systems such as Omniture. Check with your Email Service Provider to check whether they support automated link tracking. About email campaign tracking ‘beyond the click’ Setting up an Advanced segment in Google Analytics to report just on your email traffic. Is your Lead Nurturing Program Alienating your ‘Lead’?
For most B2B companies, Lead nurturing is an integral part of their overall marketing program. The time spent nurturing a Lead may vary from company to company and basis the way they score their leads on their response and activities. While as a marketer, it is great to have a detailed and impressive Lead nurturing plan, if not executed with care, it might turn out to be a harrowing experience for a Lead. The case in point is more a B2C context, but the logic applies to B2B too and to every marketer driving a Lead nurturing program. The Case…. I am a subscriber of Reader’s Digest, while I like the magazine and have been a religious reader of the same for years, I am really annoyed with their lead nurturing/marketing program, especially their Sweepstakes offers.
I have been continuously bombarded with offers and forms both on email and my mailbox. The undesired outcome.. a. B. C. D. Does it sound familiar? So how can you make your Lead nurturing program more Lead friendly? The Solution.. Email Optimization: Improve response with 5 insights from 10,000 tests. Solutions.