Twitter’s Dilemma. Twitter is two things.
It is a concept — everyone in the world connected in real time — that’s so obvious in retrospect that it is impossible to imagine it not existing. It is also a product that has had a rough time living up to that concept. Much of its battles have had to do with convincing the market that it’s a sustainable business, as well as a usable product — finding equilibrium. The company’s recent earnings beat estimates, proving that the revenue department under Adam Bain continues to provide lift to Twitter’s business.
Stock is up several percent. Over the past few weeks the company has been shipping a variety of new features, as it always does. Long awaited low-hanging fruit like group messaging features, tweet translation and native video on Twitter have all been shipped recently. Crowd pleasers. Curation I spoke to newly appointed VP of Product Kevin Weil and VP of Engineering Alex Roetter about how Twitter is currently making product decisions. Calculating and Improving Your Twitter Click-through-Rate. As marketers, many of us leverage Twitter as a direct traffic tool - sharing URLs via the service to encourage clicks and visits to help increase awareness, branding and possibly drive some direct actions (singups, sales, subscriptions, etc).
But, from what I've seen and experienced, not many of us spend time thinking about how or taking action to improve the CTR we get from the links we tweet. Given that I have 21K+ followers, but most of the links I tweet generate 150-250 clicks, my CTR is only averaging 1.34% As analytics junkies, we're well aware that we can only improve things that we measure, analyze and test. So let's look at a process for measuring our tweets, analyzing the data and testing our hypotheses about bettering our click-through-rates. LinkedIn Deepens Integration With Twitter; Becomes A Full-Fledge. It’s been no secret that LinkedIn has been steadily trying to make its platform more social and interactive with users.
LinkedIn integrated with Twitter last fall, allowing users to Tweet from the platform and pull Tweets into the network with a #in hashtag. In fact, over one million users have tied their LinkedIn and Twitter accounts. Twitter: A new box-office oracle? Want to know how "Clash of the Titans" will fare at the box office this weekend?
Check Twitter. So say two Silicon Valley researchers who claim they have discovered a way to use the popular social media service to gauge real-time interest in movies and accurately predict how they will perform at the box office on opening weekend. Holy Cow Did Twitter's Top Investor Drop A Bombshell On Twitter. Update: Twitter Employees Cheerlead Top Investor's Bombshell Post, Developers Freak Out Earlier: Twitter could buy or build its own photo-uploader and mobile app, squashing third-party developers in its way, Twitter investor and Union Square Ventures partner Fred Wilson implicitly warned in a post this morning.
Fred began his post with a story about how when he got out of college a bunch of his friends joined a startup called General Computer that made hard drives for Apple computers. Fred said that this startup eventually "faded away" because Apple began building hard drives into its computers. Fred said that many of the startups building applications for Twitter right now are falling into the same trap as General Computer did with Apple. Fred wrote: Much of the early work on the Twitter Platform has been filling holes in the Twitter product. We told Fred we were going to call his post an implied threat, and per his artfully prudent nature, Fred told us, "I'm not hinting at anything. What Type Of Twitterer Are You? Find Out Here! Twitter is fast growing and even in my country it is now ranked number 8 on the scale of the most used sites (from digital lab stats presented last April 16).
Just last year it was not even in the top 10. It is amazing how the social media platform has given millions of people the opportunity to share information and engage with so many people in real time. I love the fact that one can communicate in short bursts of 140 characters at a time. I have been active on Twitter since 2008, and I can say that the use of Twitter has evolved tremendously. There are no rules and one can truly use it the way he or she feels is appropriate. 1. 2. 3. 4. 5. 6. NSFW: Cherchez la fame – or why the media’s obsession with Twitt.
Time was, companies knew how to keep track of their important customers.
First, they set up loyalty programs: computerised systems that tracked the monetary value of everyone who shopped in their stores or flew on their planes or ate at their restaurant. When a high spender made a booking, the company was alerted to their status and they were treated accordingly. From Social Media to Social CRM : a recent experience with airli. I already wrote many posts about social CRM on this blog and I recently had the (unfortunate ?)
Opportunity to add a real life experience to my thoughts. Those who’d prefer to pass over the narative of a long story may directly go to the bottom of the page to read the conclusion. The situation.