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SPSS, an IBM Company: @cvahanian: Which software
commentaire sans prise dans le compte de celui qui a la perle by Jun 1
Your A/B tests are trapped in a cesspool when they should be in the sewer.
Out of the cesspool and into the sewer: A/B testing trap
Easy statistics for AdWords A/B testing, and hamsters
So you’ve got your AdWords test all set up: Will people go for the headline “Code Review Tools” or “Tools for Code Review?”We all know the way our industry seized on click-through rates because it's so easy to measure. And we've long heard the arguments that a high CTR doesn't matter.
The Click-Through That May Be Hurting Your Brand - Advertising A