Practical Guide to Controlled Experiments on the Web. Building an A/B Testing Framework for Web Applications. SPSS, an IBM Company: @cvahanian: Which software... Fonctions XL en 9 langues. Out of the cesspool and into the sewer: A/B testing trap. Your A/B tests are trapped in a cesspool when they should be in the sewer.
Do you really care why A/B testing is analogous to unwanted liquids? Not yet, so I’d better get right to the point. On the rare occasion that it rains in Austin we get these deep puddles in the backyard. Of course it would be better if the water would flow out into the street and into the sewer, but that’s not how gravity works. Easy statistics for AdWords A/B testing, and hamsters. So you’ve got your AdWords test all set up: Will people go for the headline “Code Review Tools” or “Tools for Code Review?”
Gee they’re both so exciting! Who could choose! I know, I know, settle down. The Click-Through That May Be Hurting Your Brand - Advertising A.