Get flash to fully experience Pearltrees
If you’re starting a company, you’re going to have to sell your product/service to potential customers (at least if you plan on making any money). This especially applies to enterprise software companies or B2B companies in general, as you’re selling to someone who’s job may ultimately be on the line for the “who we’re going with” decision (related post: The IBM effect ). Your company’s strategy and style of how you sell your product is extremely important, and like many other things in your startup’s life cycle, is critical to be aware of and get right.
Building a business
Building the team
Editor’s note : Ben Horowitz is co-founder and general partner of Andreessen Horowitz .
Jason Goldberg is the founder and CEO of Fabulis, a gay social network and previously founded Jobster and Socialmedian. He originally published this essay on his personal blog, Betashop .
In my last post , I discussed why the odds of a rookie entrepreneur getting seed financing from a VC are very slim.
How To Pick A Company Name: Tips From The Trenches
Having a catchy name for your business or product is more important than ever.