Negociation. Create a startup. Nat Turner (Startup sales strategy) If you’re starting a company, you’re going to have to sell your product/service to potential customers (at least if you plan on making any money).
This especially applies to enterprise software companies or B2B companies in general, as you’re selling to someone who’s job may ultimately be on the line for the “who we’re going with” decision (related post: The IBM effect). Your company’s strategy and style of how you sell your product is extremely important, and like many other things in your startup’s life cycle, is critical to be aware of and get right.
Building the team. Funding. Agility. PR. Startup Lifecycle. Everybody Wants Their Pound of Flesh (Negotiating with Buyers) I recently wrote a post about negotiating with suppliers called “The End of the Mexican Road.”
The post talked about how to find the lowest acceptable price & terms in a deal through testing. In the post I made clear that I believe that all negotiations should seek to find fair deals where both parties can feel good about the outcomes. But that doesn’t mean always just saying “let’s split the terms 50/50 down the middle.” Often that doesn’t make sense. The Struggle. Editor’s note: Ben Horowitz is co-founder and general partner of Andreessen Horowitz.
He was a co-founder and CEO of Opsware (formerly Loudcloud), which was acquired by HP, and ran several product divisions at Netscape. He serves on the board of companies such as Capriza, Foursquare, Jawbone, Lytro, Magnet, NationBuilder, Nicira, Okta, SnapLogic and Tidemark, and blogs at “Don’t admit that your faith is weak Don’t say that you feel like dying Life’s hard then it feels like diamonds Your home’s just far too gone Much too late to even feel like trying Can’t understand what I’m saying Can’t figure out what I’m implying If you feel you don’t wanna be alive You feel just how I am” —Lupe Fiasco, Beautiful Lasers. 57 things I’ve learned founding three companies. Jason Goldberg is the founder and CEO of Fabulis, a gay social network and previously founded Jobster and Socialmedian.
He originally published this essay on his personal blog, Betashop. I’ve been founding and helping run technology companies since 1999. My latest company is Fabulis.com. Here are 57 lessons I’ve learned along the way. I could have listed 100+ but I didn’t want to bore you. Advice From Founders Who Bootstrapped Their Way to Success. In my last post, I discussed why the odds of a rookie entrepreneur getting seed financing from a VC are very slim.
The reality is that less than 5% of venture money goes to seed-stage startups; VCs typically invest when a company has a working product, a tested business model, and a strong management team. It’s the entrepreneurs who take the risk; not the VCs. They beg and borrow money from friends and family, max out their credit cards, and sometimes make do by living at home with their parents.
How To Pick A Company Name: Tips From The Trenches. The following is a guest post by Healy Jones.
Healy is head of marketing at OfficeDrop, a digital filing system and document scanning service and a former venture capitalist. Pixily just changed its name to OfficeDrop – this is the story of how we went about making the change. There comes a time for a lot of companies when they decide that it’s time for a new name. Startups: What’s in a name? Having a catchy name for your business or product is more important than ever.
A memorable name will help people find your company’s website, Twitter feed or Facebook page or find related reviews or apps. Even a great product or company will lose some of its shine if customers and potential customers can’t locate it on the Internet. In the era of social media a name or logo can be the primary way a company is identified in every nook and cranny of the Internet. This is the domain of trademark law. The 13 Best Business Lessons From "Rework" How To Network Like A Pro. 5 Questions The Best Networkers Ask. How To Turn Personal Posts Into Good Business Blogging.