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Les 100 sites les plus visités en France. The Future of Advertising will be Integrated. This article originally appeared on TechCrunch.

The Future of Advertising will be Integrated

Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR)! I guess from there we had nowhere to go but down. Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them. How Nike and Pepsi Hijacked the World Cup - Advertising Age - Di.