How to Grow a Following With Other People’s Popular Content. There’s an obvious catch-22 in social media marketing.
In order to grow your audience, you need good content. Good content takes time – to research, write, and promote. But, without an audience, you can’t justify spending the time. You’re trapped. That is, unless you can short the circuit, and get great content without spending tons of time. That’s where content curation gives you an edge. What Is Content Curation? Content curation is the process of reviewing and filtering articles and blog posts from across the web. It is NOT stealing other people’s blog posts and placing them on your site. Every time you look at Twitter for interesting links from your network or share an important article on Facebook, you’re curating content.
Carrying the burden of content creation? Content curation helps shift the burden of blogging, and even tweeting, to someone else. The most basic form of content curation is the retweet. Here are five ways that curation helps you create more content in less time: Real-Time News Curation, Newsmastering And Newsradars - The Complete Guide Part 1: Why We Need It. The time it takes to follow and go through multiple web sites and blogs takes tangible time, and since most sources publish or give coverage to more than one topic, one gets to browse and scan through lots of useless content just for the sake of finding what is relevant to his specific interest.
Even in the case of power-users utilizing RSS feed readers, aggregators and filters, the amount of junk we have to sift through daily is nothing but impressive, so much so, that those who have enough time and skills to pick the gems from that ocean of tweets, social media posts and blog posts, enjoy a fast increasing reputation and visibility online. Photo credit: dsharpie and franckreporter mashed up by Robin Good "What we need to get much better at is scaling that system so you don't have to pay attention to everything, but you don't miss the stuff you care about... "Ev Williams at a Girls in Tech event at Kicklabsvia Stowe Boyd's blog The Problem That is the the essence. Is that sustainable? Why? Information Overload: What It Is And How You Can Avoid It. Information Overload In our everyday life we are bombarded with information: advertisements in the mail box, fast paced TV, interviews never lasting more than three minutes, signs and symbols everywhere we go, internet pages, chat sessions, offers to buy this or to do that, and lots of other stuff.
We are overloaded with information: the more input, the more we shut off and become cynical. But ad-people, designers and producers respond by feeding us MORE information! The reason is that we / they rest in a 300 year old mindset, established and maintained by newspapers: that as much information as possible should be conveyed in as little space as possible. The Latin word omnibus means "everything for everybody" and that old newspaper doctrine shows as a desire to impress through a diversity of features mixed in a big bowl of confusion.
I call it featureism. Featureism is a statement of what the transmitter wants to sell. But there is another way... Focused Information Information Tunnels Mikkel.