Content Explosion And Content Curation. We all know that there is a content explosion on the web. Everyone can publish content on the web today, search engines reward fresh and quality content but as a SEO strategy every Tom, Dick and Harry is adding content to their blog, website, posting comments and getting involved in discussions.
Some do this with a focus on quality information and knowledge which is the main purpose but sometimes content is just added for the sake of getting SEO benefit i.e only for spiders not for users. That is where the problem of junk content arises. Due to this content explosion we see search engines also tightenting their noose on quality standards for content and we have the Panda updates. This cat and mouse chase will be an ongoing process, as the content and websites go on mushrooming on the web. So, where does the searcher get relevant, quality search results for what he is finding on the web. Content curation infact gives good quality inbound links to the content pages that have been curated.
What is Content Curation? My name is ______ and i am a curator. The 5 Models Of Content Curation. Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America – and started as a private art collection from one man (J. Paul Getty) who had a passion for art. Aside from a few well known examples like this one, however, the term curation has rarely been used outside of the world of art … until now. One of the hottest trends in social media right now is content curation – thanks in no small part to the leading efforts of several thought leaders actively promoting the idea. Joe Pulizzi is a “content marketing evangelist” who speaks and writes often about content marketing publishes a list of the best content marketing blogs across the web.
Steve Rosenbaum just published a book called Curation Nation looking at the rise of content curation in the business world – and a recent post on the Psychology Today blog even declared that “content curation is the new black.” What Is Content Curation? Content Curation Is Listening and Engaging. Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network. But finding and organizing the information is only half of the task. As Mari Smith points out in this video about why curation is important and some tools for doing it. By sharing the information and giving credit to the source where you found the link, you build relationships and a network.
I used to describe this process as “Listening and Engaging” but really like focusing it the process around a content strategy – makes listening and engaging much more actionable. Last week, I helped launch a peer exchange for Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart). The focus is how to use effectively integrate social media, measure, and learn from it. What do the experts say? “If you want more followers, you have to follow better people. Content curation: computers and humans creating collaborative intelligence.
We don’t have a problem of “information overload”… we have a problem of “filter failure”. And even as you’re reading this massive money is being spent to create better filters. And the best filters are those which allow humans and computers to both do what they do best… in a new thing called “collaborative intelligence”. Content Curation. We’re starting to hear about it all over the place! I think it’s pretty simple. It could be said that most journalists are really content curators. Many bloggers do that. If you’re a fellow bloggers, you have a success formula if all you so is faithfully bring your readers up-to-date curated content on a given niche or subject-matter.
I’ll have more to say on this in the coming weeks and months. Karan Bavandi is the founder of KBucket.com (a curation platform I’m still figuring out). Here are a couple of good slide decks on the topic. Shel Holtz is a very well known marketing dude online, and he’s all over curation too… Robert Scoble On Online Curation.
Future of Curation. Curation 101.