Become a Content Curation King. Sean Carton | August 29, 2011 | 18 Comments inShare79 Nine ways to make curation work for your brand.
"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one). Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). If you're a web veteran, you're probably wondering how this is any different than what people have been doing online for years. So what's the big deal about curation? Making curation work for your brand is a lot easier said than done.
People matter. Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ? Every hour thousands of new videos are uploaded online.
Blog posts are written and published. Millions of tweets and other short messages are shared. To say there is a flood of content being created online now seems like a serious understatement. Until now, the interesting thing is that there are relatively few technologies or tools that have been adopted in a widespread way to manage this deluge. We pretty much just have algorithmic search, with Google (and other search engines) as the most obvious example. The real question is whether solutions like these will be enough. What if you were to ask about the person that makes sense of it all?
The name I would give it is Content Curator. In an attempt to offer more of a vision for someone who might fill this role, here is my crack at a short manifesto for someone who might take on this job: In the near future, experts predict that content on the web will double every 72 hours. Interested in hearing more about content curation? Susan Kistler on Content Curation Part I: Five ways to leverage content curation - AEA365. My name is Susan Kistler and I am AEA’s Executive Director.
I normally post each Saturday, but this week, I wanted to create a short series to kick off a project: Thursday: Content Curation for EvaluatorsFriday: Comparing Content Curation ToolsSaturday: Participating in our Content Curation Project Content Curation “describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue.” Many of the posts on aea365 are content curation posts – someone is sharing their carefully selected resources with a broader audience.
Online content curators (1) identify great content, (2) use web tools to organize and share the curated content and in so doing (3) make information easier to access, explore, and understand for themselves and for others. Hot Tips – Five ways to leverage content curation Stay tuned for more! The above opinions are my own and do not necessarily represent those of the American Evaluation Association. Content Curation Primer. Photo by Stuck in Customs What is Content Curation?
Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public. Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation. People and organizations are now making and sharing media and content all over the social web. Content Curation Provides Value from the Inside Out Getting Started.