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Transmedia

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The Participatory Documentary CookBook: community documentary using social media. “A participatory documentary tells a story about a community using the community’s own words. That story is disseminated back to that community via social media.” (Weight, 4:2011) Now available free, it is a textbook for creating participatory documentaries using social media. Aimed at people who can take photos and engage with basic social media, it seeks to leverage the social web to create niche community-based documentaries. You will learn how to create a semi-professional project without spending any money on gear or software.

The cookbook is available as a PDF download. An enhanced iPad version with video and audio content will shortly be available at the Apple iBookstore, also free. Introduction and context: “My students and I have been making participatory documentaries for some years in my course Transient Spaces (part of the Master of Communication Degree at RMIT University, and an elective in other programs). Useful resources: Jenny Weight Personal Blog: Story Structures for Transmedia Narratives - Part 2. Transmedia Storytelling. “Transmedia storytelling” is telling a story across multiple media and preferably, although it doesn’t always happen, with a degree of audience participation, interaction or collaboration. In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story.

To do this successfully, the embodiment of the story in each media needs to be satisfying in its own right while enjoyment from all the media should be greater than the sum of the parts. Before expanding on how to create transmedia experiences, let’s ask ourselves two questions: Why would you want to tell stories? And why tell stories across multiple media? Why Tell Stories? We tell stories to entertain, to persuade and to explain. Our minds do not like random facts or objects and so they create their own stories to make sense of otherwise discrete, isolated events and items.

Great stories win hearts and minds. Why Multiple Media? Next >> Transmedia Storytelling and Content Marketing | reMARCable by Marc Binkley. Interactive Cinema Homepage. TRANXMEDIA | Summit. Transmedia Lab | Home. Transmedia Storytelling Around the World: Karine Halpern. The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | Gauravonomics.

Marketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go beyond the 30-sec product ad or the 300-word press release, and tell purpose-inspired transmedia stories that inspire, organize and energize people. Six Trends in Storytelling Let’s start by recapturing the six important trends that are reshaping how people create, consume and share brand stories: These six trends play an important role in the narrative arc we will draw next: from Hero’s Journey to Heroes to Everyday Heroes. From Hero’s Journey to Heroes to Everyday Heroes Heroʼs Journey: Storytelling The Heroʼs Journey is a good example of a monomyth, or a universal story, that cuts across all types of stories, including myths, movies, novels, and ads. According to Joseph Campbell, all stories follow the same three-part narrative structure of the Hero’s Journey.

Heroes: Transmedia Storytelling.