Your Home. All About Agile | Agile Development Made Easy! Agilecollab | pioneering outsourcing 2.0 through collaborative development. What is Agile Product Management? Agile product management has been en vogue for quite some time. But a clear definition of the term is lacking. Different people associate different meanings with it – from simply using the product backlog to extending Scrum by employing complex new frameworks. I view agile product management as fundamentally different from traditional approaches. To better understand the differences, let’s see how agile and old-school product management compare. The following table – taken from my book Agile Product Management with Scrum – summarizes five key changes. Agile methods embrace an age-old truth: They see change as the only constant. If flux and unpredictability are dominant forces, then our ability to accurately forecast markets and predict customer behavior is limited.