How Founder of Beauty Brand Glossier Crafted the Launch on Instagram. Infographic: Social Media & The Beauty Industry. There are over 250,000 beauty salons in the United States, and chances are you probably visit one on a regular basis.
Or perhaps you have the pleasure of working for or owning one of these salons. Either way, there’s a strong likelihood social media has had some type of influence on what particular shop you frequent, or the type of clientele you typically bring it. This Infographic by Schoenheitsklinik.de highlights some important facts, trends and figures in reference to the influence of social media in the beauty, health and wellness industry. While this Infographic is full of great information, here are some particular highlights that will definitely help shape your current salons social media strategy.
Beauty brands need more than just a pretty face for social media. Grace Lau, marketing manager at Shiseido’s Masstige Business Division who works on cosmetics brand Majolica Majorca, shares her take on social media marketing in the beauty industry today.
“Content marketing has experienced enormous changes in the past few years. In the past, brands leveraged digital as a platform to communicate product features or special promotions,” Lau said. Beauty Brands and Social Media. The beauty industry is often overlooked when we think about the ways in which the internet has progressed, how social media has grown and how brands have adapted.
For an industry that has been built on recommendation through word of mouth, it was relatively slow on the uptake of social media. A recent article in Marketing Week stated that consumers spend less time watching TV, and more time on digital media. Though it is excellent news for agencies that specialise in online strategies, it’s bad news for those who use traditional ATL methods. Previous research revealed 69% of personal care websites are not updated regularly and that 12% of websites host out of date promotions. Brands have since wised up, investing more money in digital-led campaigns to not only improve their social media presence, but to achieve a higher ROI in areas that TV failed to deliver. Benefit Cosmetics (Above left: Magazine advertisement. Sephora’s Techy New Service Will Pinpoint Your Perfect Foundation.
Mink Is A 3D Printer For Makeup. 3D printing is all the rage these days, but for now, it’s mostly centered around little plastic doo-dads.
The Mink, launching today on the Disrupt NY stage, is a bit different. The little printer lets users choose any color on the web, or in the real world, and using simple already-existing software, print that color into a blush, eye shadow, lip gloss or any other type of makeup. Beauty Technology — Makeup Drone Control. How technology is transforming cosmetics. Developed by L'Oréal in the US, Makeup Genius is a beauty app that uses facial mapping technology to transform your iPhone or iPad’s front-facing camera into a virtual mirror where you can 'try on' L'Oreal Paris products – including eyeliner and lipstick – in real time.
L'Oréal worked with a team of data scientists from Image Metrics – whose advanced facial mapping technology was used in the film The Curious Case of Benjamin Button – to incorporate a facial mapping algorithm into the app. Up until this point, the technology had only been used in Hollywood and in the gaming industry. The algorithm captures 64 data points on your face, making it intuitive enough to discern between the skin of the lips, eyes and other facial contours. This means the virtual makeup moves with you as you turn your head, change your facial expression and test out new looks at various angles and lighting conditions. App contra acne. Sephora testa espelho que permitirá experimentar maquiagem virtualmente - O Negócio do Varejo. Marc Jacobs Daisy Tweet Shop, Covent Garden.
08 August 2014 Lisa Niven.
Inside Suzy Menkes' New Digital World. Moda e tecnologia. Google Glasses por DVF. Agora você pode salvar seus posts favoritos.
Tutorial tecnológico. Fashion in the Age of Instagram. Photo.
Zara rastreada. Fashion Brands Push Social Media Ads - Advertising - Media. When it comes to online advertising, the medium is definitely the message.
Google ads remain the standard in the fashion and retail worlds for driving traffic and consumer purchase, but brands are also quickly embracing social networks as viable advertising channels. Facebook — which reported second-quarter revenues of $2.91 billion, predominantly driven by advertising — leads the pack, followed by Twitter, Pinterest, Instagram and, soon to come, Snapchat.
The 15 Fashion Brands that Do Social Media Best - Fashionista. You'd be hard-pressed to find a fashion label that doesn't have at least a speck of a social media presence.
But some brands are better at navigating this still-new space than others. To that end, social media-focused marketing firm Dachis Group has ranked the 15 brands that are doing the best job. Dachis tracked the real-time social activity—audience growth, engagement, advocacy, and "message propogation," aka the ability to get your news to spread around the web like wildfire—of 60 global apparel brands. Did your favorite make the cut? Click through to find out. 15. 14. 13. 12. 11. 10. 9.