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Rise of the networked enterprise: Web 2.0 finds its payday - McKinsey Quarterly - Organization - Strategic OrganizationEvery new technology has its skeptics. In the 1980s, many observers doubted that the broad use of information technologies such as enterprise resource planning (ERP) to remake processes would pay off in productivity improvements—indeed, the economist Robert Solow famously remarked, “You can see the computer age everywhere but in the productivity statistics.” 1 Today, that sentiment has gravitated to Web 2.0 technologies. Management is trying to understand if they are a passing fad or an enduring trend that will underwrite a new era of better corporate performance.
There's no shortage of 'social media gurus' out there, always keen to hail the advantages of interaction, engagement and conversation as the vital pillars of any social media strategy. But, I wonder if these words have lost their meaning as they are bandied around so much by the great and the good of the marketing industry.
By Jon Kolko - March 11, 2010 It’s both amazing and hilarious to consider that being human, or treating people well, or interacting with one another, is now in-vogue in big business.
Posterous is a new service that radiates a person’s social media activity out to a network of community sites such as Twitter, Facebook, Flickr, Tumblr and Delicious.
by Josh Bernoff What do most companies do wrong when they enter the social world?
We were in a pitch earlier this week with a name-brand company. High pressure. After the dog-and-pony part of the meeting, in the afterglow as we were saying our good-byes, we got some candid feedback from one of the prospective client contacts.