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Rise of the networked enterprise: Web 2.0 finds its payday - McKinsey Quarterly - Organization - Strategic Organization
There's no shortage of 'social media gurus' out there, always keen to hail the advantages of interaction, engagement and conversation as the vital pillars of any social media strategy. But, I wonder if these words have lost their meaning as they are bandied around so much by the great and the good of the marketing industry.
Do we really need to be social on social media? | Social Media Today
Real-time visualization of geolocated tweets around the world A World of Tweets is all about playing with geography and bits of information.
a world of tweets
By Jon Kolko - March 11, 2010 It’s both amazing and hilarious to consider that being human, or treating people well, or interacting with one another, is now in-vogue in big business.

