The Discipline of Content Strategy. We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content. Article Continues Below Weirdly, though, we haven’t been talking about the meat of the matter. We haven’t been talking about the content itself. Yeah, yeah. We know how to write for online readers. We know bullet lists pwn. But who among us is asking the scary, important questions about content, such as “What’s the point?”
As a community, we’re rather quiet on the matter of content. Do you think it’s a coincidence, then, that web content is, for the most part, crap? Dealing with content is messy. And yet, the web is content. And that’s where content strategy comes in. What is Content Strategy? Content strategy plans for the creation, publication, and governance of useful, usable content. BUT. Three approaches to Intranet Strategy. The web professional's online magazine of choice. In: Columns > IAnything Goes By Jeff Lash Published on March 13, 2003 Intranets have become immensely popular over the past few years. While they were usually found only in large organizations five to ten years ago, the past few years have seen companies, non-profits, and institutions of all sizes beginning to see the value of creating a Web site specifically for internal use.
Often the drive for creating an Intranet is simply to keep up with the Joneses (because every other company is doing it) or because rogue departments set up their own internal Web servers and the Communications or IT departments try to reign them in. Every Intranet is different, and every section of a company’s Intranet can be used differently. Knowledge Management Collaboration and Communication Task Completion Knowledge Management Knowledge management deals with understanding information and knowledge within a company.
Collaboration and Communication Task Completion. The Challenges, Evolution, and Success Factors of the Enterprise Intranet. Enterprise Intranets are an often overlooked corporate asset. These powerful tools represent the knowledge, relationships, and processes of a company, yet for the most part they go under-resources, under-appreciated, and given third-class citizenship to the public site and customer or partner extranet. We know they are important as they are a direct reflection of your corporate culture. If a company’s competitive strength is it’s employees and how they work together, the intranet is a valuable tool. Secondly, with many baby boomers in the United States retiring in the near future a great deal of corporate knowledge will be lost, how will you capture and distribute this tacit knowledge?
The Challenges of the Enterprise Intranet: There’s a few major reasons why the intranet is not fully utliized, it really comes down to corporate prioritizies and resources. 1) Leadership not employee focused. Success Factors for Successful Enterprise Intranet So where is your intranet? Related Resources: Whitepaper: 5 Best Practices for Enterprise Collaboration Success. Contact SalesLogin Business Use Cases Pricing Services Platform Resources 5 Key Requirements for Enterprise Social Software Free Whitepaper This paper will help you choose a social software solution that will accelerate business performance across your organization. It outlines the 5 requirements most critical to the success of social software in business. A solution will be successful to the degree it meets these requirements. Collaboration is simply a series of conversations to get to a goal. We’ve been collaborating for a long time, but we’ve been doing it the hard way.
But social software is only effective to the extent it connects the right people and information fluidly and easily. Download Now Complete this short form to download the whitepaper. About You Required fields in bold. Download Now Woops, you missed something. Please correct the errors in red and try again. HomeSolutionsFeaturesCustomersAbout UsNews & EventsBlogPrivacy & LegalSitemap. Enterprise 2.0: The Dawn of Emergent Collaboration - The Magazine - MIT Sloan Management Review. Social Networking on Intranets. Intranet Design Annual 2011: 10 Intranets With Great Usability. Digital Workplace Trends /NetJMC. Intranet Benchmarking Forum. 10 Best Intranets of 2010 (Jakob Nielsens - Alertbox)