Can Blogs Help Drive Purchasing Decisions? 24 by Crystal King. Podvertising: Niche Not Reach. Looking out at the podcasting landscape is like doing so from the window of a high-speed bullet train. It's a blur. Once the realm of bloggers turned DJ and talk show hosts, the podcast format is quickly being adopted by media companies and enterprises alike. And where there is amassing interest, advertising tends to follow. Load up some podcasts into your mobile device and the evidence is clear. Gatorade sponsored the Endurance Sports podcast. The Diffusion Group, a consumer technology research group, recently reported that the number of podcast users in the United States this year is expected to reach 4.5 million, and that the number is expected to reach 60 million by 2010. Podcast Alley currently lists 6,304 podcasts available for download. In a July InfoTalk podcast interview on Podtech.net, Forrester's Charlene Li said that only 5 percent of households read blogs, a smaller number read RSS feeds and an even smaller number listen to podcasts.
Crystallyn14. Alumni Community. Cambridge Cubs - Boston MSBL Baseball Team. Ping-o-Matic! Divinity, by Crystal King. "Crystal King" Small spiral notebook. Crystal King.