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Google’s JPEG Alternative WebP Gets Smarter, Takes on PNG
Google’s JPEG Alternative WebP Gets Smarter, Takes on PNG Last year , Google introduced a new image format for the web called WebP . WebP is meant to be a modern alternative to the popular but patent-encumbered JPEG standard.Google’s WebP Image Format Takes On JPEGs With Sharper Pictures
Google is on a mission to make the Web faster. One thing that slows down pageload times are fat image files. Even JPEG and PNG files can get pretty big. So Google is developing a new image format called WebP (which is a sister format to its WebM project for videos). The key to making image files on the Web smaller without losing sharpness is better compression of the original file.Google offers JPEG alternative for faster Web | Deep Tech
WebP, a new image format for the Web
As part of Google’s initiative to make the web faster, over the past few months we have released a number of tools to help site owners speed up their websites. We launched the Page Speed Firefox extension to evaluate the performance of web pages and to get suggestions on how to improve them, we introduced the Speed Tracer Chrome extension to help identify and fix performance problems in web applications, and we released a set of closure tools to help build rich web applications with fully optimized JavaScript code. While these tools have been incredibly successful in helping developers optimize their sites, as we’ve evaluated our progress, we continue to notice a single component of web pages is consistently responsible for the majority of the latency on pages across the web: images. Most of the common image formats on the web today were established over a decade ago and are based on technology from around that time.Opera 11 Preview Shows Off WebP Image Format
WebP (pronounced "weppy" ) [ 5 ] [ 6 ] is an image format that employs both lossy [ 7 ] and lossless compression. It is developed by Google , based on technology acquired with the purchase of On2 Technologies . [ 8 ] As a derivative of the video format VP8 , it is a sister project to the multimedia container format WebM . [ 9 ] WebP related software is released under a BSD license .

