Apple
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Apple's 1997 "Think Different" marketing campaign was one of its most memorable ever. Billboards and banners featured huge black-and-white portraits of performers, artists, scientists, and political leaders whose outsider ideas eventually became mainstream. The implicit message was that Apple's "insanely great" products were for quirky rebels who would one day dominate the world. The photo of Steve Jobs on the cover of his posthumous biography would have fit right in.
Review: Bad Apple - Technology Review
Budding authors attracted to Apple's latest content-creating tool should tread with care lest the small print locks them in tighter than they'd imagined. The End User Licence Agreement, to which users consent by using the software, requires the output of iBooks Author be distributed only through Apple's retail operation - with Cupertino getting its customary 30 per cent cut - to ensure that only Apple students get the benefit of Apple's largess. The restriction is displayed when users run iBook Author, but only at the end of the e-book design process. At which point one might be prompted to go back and read the EULA - which wasn't displayed during the installation of the program: If you charge a fee for any book or other work you generate using this software ... you may only sell or distribute such Work through Apple (e.g., through the iBookstore) and such distribution will be subject to a separate agreement with Apple.
Use iBooks Author, only Apple can ever publish your work • The Register
Great piece by Matt Mullenweg. “When I walk through Best Buy, which I try to do once every few months, it feels like it’s technology at its worst, the magic of progress used as smoke and mirrors to confuse and dupe consumers rather than make their lives better.”
What’s Next for Apple — Matt Mullenweg
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Black Hat Apple may have built its most secure Mac operating system yet , but a prominent security consultancy is advising enterprise clients to steer clear of adopting large numbers of the machines. At a talk last week at the Black Hat security conference in Las Vegas, researchers from iSec Partners said large fleets of Macs are in many ways more vulnerable than recent versions of Windows to so-called APTs. Short for advanced persistent threats, APTs are usually the work of state-sponsored hackers who go to great lengths to infiltrate government and corporate networks with malware that steals classified information and proprietary data.
Beware of Macs in enterprise, security consultants say • The Register
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Ramping Up: Mary Meeker’s Latest Mobile Trend Slides
Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More Today, Kleiner Perkins partners Mary Meeker (the former Internet analyst-turned-venture-capitalist ) and Matt Murphy are giving a presentation at Google’s thinkmobile conference for its biggest 200 advertisers. The complete slideshow is above, and it goes through ten mobile trends Kleiner is following and investing in.
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Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More Are we going to be seeing solar-charged iPhone and iPads in the near future? This could become a reality if Apple executes on a recently awarded patent that describes solutions for charging a variety of devices (including laptops, tablet devices or mobile phones) via solar power.
Apple Obtains Patent For Solar-Powered Devices
Apple Launches Mac App Store, Sells iPhone 3GS for $49, Steals CES's Thunder | Fast Company
Apple has officially unveiled its Mac App Store, on time as promised , and simultaneously the iPhone 3GS is now available for just $49. All this just as CES kicks off--talk about stealing thunder from every other hardware firm. When he revealed the Mac App Store last November (only a little while after we first floated the idea ), Steve Jobs promised that the new effort would arrive right around now--and here it is.
At various times during his adult life, David has voted for both Democrats and Republicans, and has been disappointed by both. He is deeply disturbed by how partisanship has come before patriotism in America, which gives him the freedom to pick on both sides. David is a frequent guest on TV and radio stations across America and can usually be heard or seen on-the-air at least once a week.
For traditional Mac developers, Armageddon comes tomorrow | ZDNet
Notebooks
According to the latest ChangeWave survey on consumer electronics spending, people plan to spend more during this year's holiday shopping season than the past couple years. That increased spending will be particularly focused on computers and mobile gadgets, with one of the biggest beneficiaries being Apple. With demand for its notebooks and iPads at an all-time high, the company is predicted to have a "monster" holiday season this year. Demand is strong for new laptops, with 10 percent of those surveyed planning to buy a new one in the next three months. That's up slightly from last month, and more than a third of those shopping for a laptop—36 percent—plan to buy one made by Apple. "Simply put, it’s the highest level of planned laptop buying ever for Apple in a ChangeWave survey," ChangeWave vice president of research Paul Carton said in statement.
Firms say that consumers want iPads, MacBooks for the holidays
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Why 2011 isn’t 1995 for Apple — Scobleizer
In 1995 I remember waiting in lines to buy Windows 95. It effectively ended the design lead Apple had for 11 years in personal computers. From then on Microsoft had both the thought leadership and the market share. Apple ended up with less than 10% market share. Microsoft had most of the rest.Back to the Mac: The Executive Summary: Tech News «
Earlier today, Steve Jobs addressed the Mac faithful at an event focused on Apple computers and software. The announcements weren’t all that surprising, but it’s all good news for consumers and developers alike. The new Macbook Airs and a preview of OS X 10.7 stole the show. On the software side, we got a sneak peak at the future of OS X. 10.7 Lion will bring with it some major interface changes, ones that borrow heavily from iOS, the mobile operating system used on the iPhone and iPad.Apple breaks 10% market share in US, Lenovo climbs globally
Apple continues on its steady march to the top of the technology heap, according to the latest PC market share reports from Gartner and IDC. Both firms have released preliminary sales estimates for the third quarter showing impressive year-over-year growth for Apple just as the company's stock posted record highs at just over $300. The overall PC market is also up slightly both domestically (about 3 percent) and globally (about 9 percent), with Lenovo and ASUS in particular starting to gain on rivals Dell, Acer, and HP. In the US, market leader HP mostly held steady year-over-year, commanding a quarter of the PC market here.Steve Jobs doesn’t often speak at Apple earnings conference calls, but yesterday he did. Boy did he ever. Taking shots at competitors RIM and Google, he suggested that 7″ Tablets should come with a nail file for users , Jobs wanted to be very clear that he takes the competition seriously enough to mock them in public. Today the never boring CEO of RIM, Jim Balsillie, fired back at Jobs: “As usual, whether the subject is antennas, Flash or shipments, there is more to the story and sooner or later, even people inside the distortion field will begin to resent being told half a story,” Mr.
RIM’s Balsillie Fighting Against Apple’s Distortion Field
MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More
Steve Jobs: “The iPad Is Clearly Going To Affect Notebook Computers”
RIM recently announced the PlayBook, a 7-inch BlackBerry tablet clearly aimed at business professionals, but is it a case of too little, too late? Has Apple secured its entry into the enterprise market with the introduction of the iPad? Computer World’s Jonny Evans seems to think so. In an article posted today, Evans cites his experiences at a massive international financial event in Geneva as evidence that Apple is cracking the enterprise market in a big way. iPads and iPhones were omnipresent at this event, according to Evans, despite it being exactly the type of place you’d expect a BlackBerry crowd.