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Product Review: Google+, Consumerization of IT, and Crossing The Chasm For Enterprise Social Business
Timing of Google+ Bodes Well For Enterprise Users And Google Lately, one could say Google’s been a bit absent from the social business party. The premature launch of Google Wave exposed a canvas looking for a masterpiece painting. Failing fast and learning from the Google Wave lesson, Google’s latest offering, Google+ shows promise in bringing similar disruptive technology concepts to market, yet packaged in easier to adopt metaphors such as activity streams, walls, hangouts, and circles (see Figure 1). As part of Google’s aspirations to deliver enterprise offerings, it’s flagship Google Apps continues to gain traction in enterprises despite a market position that places the product between a very strong pro-sumer play and an almost enterprise app. The good news – a constant stream of incremental changes shows an evolution to an enterprise class offering built from a strong consumer bent.
Product Review: Google+, Consumerization of IT, and Crossing The Chasm For Enterprise Social Business | Constellation Research
Timing of Google+ Bodes Well For Enterprise Users And Google Lately, one could say Google's been a bit absent from the social business party. The premature launch of Google Wave exposed a canvas looking for a masterpiece painting.Like many others, I've had my head stuck in Google Plus the last few days, courtesy of an invitation via Salesforce.com's Steve Gillmor . (Thanks Steve.) It's more than a little interesting. What immediately strikes me is that I am prepared to give Google Plus time to work for me where as I wasn't prepared to do the same for Office 365 . Others are also prepared to give this time. Euan Semple for instance is in there finding new things and surfacing hints and tips.
Google+ IS for enterprise
Is Google's Hangouts Its Killer App?
Last night a chatroom changed my life. But it wasn’t just any chatroom. It was a virtual “hangout,” the group video chat service that is a prominent feature of Google+, Google’s new social-networking service that aims to challenge Facebook. .The Google Plus team is still plugging away at the creation of brand pages for companies, and the service is still being rolled out to consumers, but that doesn't mean businesses can't start taking advantage of it. Officially, you're not supposed to set up a profile on Plus to represent a brand, even though a few companies have already done so. If you want to be daring and pull a Mashable , you can try, but we can't promise smaller brands won't get shut down for going against Google's wishes. Google Circles Are Business-Friendly The very nature of Circles, Google's approach to grouping social connections, makes it inherently more professional-friendly than Facebook, where divvying up one's friends into groups is not quite as intuitive as Google Plus's drag-and-drop mechanism.
How Businesses Can Make the Most of Google Plus
The Google Plus 50
If you’re curious about Google+ , the new social network platform from Google, you’re not alone. I’ve logged several hours already on the platform, experimenting, testing, and observing. It sparks my attention from several angles: marketing, technology, community, media, mobile, advertising, and more. To that end, I wrote down 50 things to think about with regards to Google+, in no particular order: The purpose of this list is to get you thinking about a bunch of different possibilities. You’re welcome to dispute them all, but that really wouldn’t be the point.
Google Now Lets Website Owners Measure The Power Of +1 (And Any Other Social Widget)
Back in March, Google officially started rolling out the +1 Button in its search results, allowing users to vote up the pages they found most useful. Two months later, on June 1, it launched a widget that lets website owners integrate the button into their pages, just like they do with Facebook’s ‘Like’ and Twitter’s ‘Tweet’ buttons. But, err, it wasn’t really clear what the point was . People kept clicking the button, but the effect — better search results for our friends — isn’t really tangible. And it isn’t really clear to site owners how much of an impact the button’s having, either. Today, that changes: Google has just announced that +1 data will be displayed in Google’s Webmaster tools, allowing site owners to see exactly how much of an effect +1 is having.