10 Key Things I Learned From Working at a Search Startup. Four years ago, I joined a relatively new company called Commerce360 – then a digital agency with a strong focus on search. The company was formed by two serial technology entrepreneurs, Lucinda Duncalfe and Craig Danuloff, with the explicit goal of finding a technology opportunity. We were early customers of some second generation search technology, but quickly hit the limit of what existing tools could do. We had found our technology opportunity and made the switch to a software company.
Shortly afterward, I took over the marketing role and we rebranded as ClickEquations. In early June, ClickEquations was acquired by Channel Intelligence. I’ve learned a lot in my time in the search community, which has always been very generous with its knowledge. 1. When I started marketing ClickEquations, I knew very little about paid search – something of a problem when your product is for search marketing. 2. The online marketing community is small and your reputation can’t be bought. 3. 4. 5. 6. Six Tips For Improving High Bounce / Low Conversion Web Pages | Occam's Razor by Avinash Kaushik. Web-related projects can fill slow periods - Business. Many businesses have seasonal slumps — periods when business is slow and there’s not a lot you can do except prepare for busier times. With that in mind, I’ve compiled a list of Web-related projects you might tackle when you have a little time on your hands. Some of the projects can be done in an hour; larger projects (such as planning a site redesign) might take a month or two.
Find out where your site ranks in the search engines for your most important search terms. If necessary, hire a search engine specialist now so your site will rank high when your busy season arrives. Look at your competitor’s sites. See what they offer, how they position their services and where they rank in the search engines. Install Google Analytics on your site so you can start tracking site performance. Add a blog to your website. Write a bunch of blog posts. Print out all the pages of your website. Set up a Facebook page for your business and start posting regularly. Clean up your e-mail account. 4 Simple Ways to Get More High-Paying Clients with Your Blog.
RISMEDIA, October 11, 2010—How many new high-paying clients do you get for every hour you spend blogging? What’s that? You have no idea? We need to talk. Building a client-based business isn’t easy. But if you’re spending hours every week on an activity that’s not generating qualified leads, you’re making it harder than it has to be. You’re keeping yourself from making money by wasting the most valuable resource you have: your time. Wouldn’t you rather spend your time as efficiently as possible, so you can have that “life” you thought you were going to have when you went into business for yourself?
Of course you would. Strategy #1: Solve one problem per post High-paying clients tend to be busy. Which means that they aren’t just browsing around the Internet, looking for interesting blog posts to peruse. Give them what they’re looking for, and make it easy for them to find. When your prospects think of you, you want words like these to pop into their minds: Now what? 1. Not so good. Seriously. Developing Your Brand Strategy - 6 Week Course. Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity.
Your brand identity will be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business. To begin the development of your brands strategy you must have an understanding of these four marketing components: Primary Target Customer and/or Client Competition Product and Service Mix Unique Selling Proposition By identifying these components of your marketing plan you have created the basis for crafting your brand strategy. Syllabus If you are ready to begin the development of your brand strategy, but need guidance and feedback the Brand Course is just for you. Week 1 - What is Branding?
How it Works Each week you will receive a new lesson and assignment to complete. Is your email box being filtered for spam? How to Define Your Brand. This is the first step in the process of developing your brand strategy. By defining who your brand is you create the foundation for all other components to build on. Your brand definition will serve as your measuring stick in evaluating any and all marketing materials and strategies. You will begin this process by answering the questions below. Difficulty: Average Time Required: 2 hours Here's How: What products and/or services do you offer? Tips: Post Questions, Comments, and Answers to these Question in the Marketing Forum.Focus on your target audience when answering each question. What You Need Brand Journal or NotebookPen or PencilUninterrupted Time. What is Branding and How Important is it to Your Marketing Strategy? The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. The objectives that a good brand will achieve include: Delivers the message clearlyConfirms your credibilityConnects your target prospects emotionallyMotivates the buyerConcretes User Loyalty To succeed in branding you must understand the needs and wants of your customers and prospects. Your brand resides within the hearts and minds of customers, clients, and prospects. A strong brand is invaluable as the battle for customers intensifies day by day.
Web 2.0 and your chiropractic practice. 5 Essential Characteristics for Today’s Marketer. Today’s world of fast-paced technology advancements and ever-evolving media and marketing techniques requires marketers to be much more versatile than they had to be in the past. No longer are a you going to survive with a degree in marketing and a course on PPC under your belt. The game has changed! Do you have what it takes? Here are the five essential characteristics to be successful as a marketer in today’s world: Risk Taker – The Internet has enabled “everyone” to be an Internet marketer. With that evolution, the amount of competition you have has increased exponentially–and your competition is much more diverse, skilled and savvy than ever before.
In order for your marketing activities to be noticed among the barrage of messages out there, you’ve got to be a little daring. Recommendation: Spend a day dreaming big. Mad Scientist – Risk needs to be balanced with logic. Recommendation: Read everything you can at MarketingExperiments.com. Geeky Analyst - Experimenting is one thing.