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Perhaps you are already entrenched in the legal profession and have expert knowledge to share with the world. You may be an attorney, an advocate, a judge or a legal analyst with invaluable information to share, or maybe you are a recent graduate with advice about how to negotiate the passage through vacation work, law articles and board exams. Even if you are still a law student, you may enjoy keeping up with legal news and passing on your thoughts, or sharing your experiences of student life. At Go Legal, our aim is to spice up the law and bring it to life! We need your help to scour the legal landscape, collect the juiciest bits of information, and turn them into spicy meatballs of between 400 to 1000 words long.
According to the latest Pew Survey , there is little question that the target audience lawyers and lawyers are trying to reach are reading blogs and using social networking sites. About 35% of Generation X (age 34 to 45) read blogs About 28% of Younger Boomers (age 46 to 55) read blogs About 25% of Older Boomers (age 56 to 64) read blogs About 75% of Generation X (age 35 to 45) use social network sites About 65% of Younger Boomers(age 34 to 45) use social network sites About 48% of Older Boomers (age 35 to 45) use social network sites Here’s the chart from the Pew Internet & American Life Project from which I pulled the above figures. Better yet for lawyers and law firms is that the influencers and amplifiers you are trying to build relationships with are reading blogs and using social network sites at a much higher rate. Hat tip to Kansas City Ad Agency CEO, Shelly Kramer , who blogged yesterday about the survey. <p style="text-align:right;color:#A8A8A8"></p>
Facebook makes money by selling ad space to companies that want to reach us. Advertisers choose key words or details — like relationship status, location, activities, favorite books and employment — and then Facebook runs the ads for the targeted subset of its 845 million users. If you indicate that you like cupcakes, live in a certain neighborhood and have invited friends over, expect an ad from a nearby bakery to appear on your page. The magnitude of online information Facebook has available about each of us for targeted marketing is stunning.