Advertising That's Squirted Into Your Nose on Your Morning Commute - Design. The future of advertising stinks. Or, depending on your perspective, the future of advertising smells like delicious, delicious coffee. Earlier this year, in Seoul, Korea, Dunkin' Donuts experimented with a fragrant ad campaign. Engineers employed by the shop's marketing agency, Cheil Worldwide, created a machine that, air-freshener-like, "releases a coffee aroma. " And they designed the device in such a way that its scent-squirt would be triggered only by the sound of the Dunkin' Donuts jingle - so that, as noted in the Cheil explainer above, "When a Dunkin' Donuts ad plays on the radio, a coffee aroma is simultaneously released.
" The scent-dispensers were then installed in select city buses. Woman: I got coffee for you, too, honey! And then: Squirt, squirt! What's fascinating is that, after the commuters were subjected to the olfactory factor, they were much more likely to frequent, Dunkin' Donuts says, a Dunkin' Donuts store. So the use of scents makes ... well, you know. Made with Love. Kellogg’s opens first Tweet Shop for Cracker launch. Nice idea here.
Kellogg has opened what it is calling the “World’s first Tweet Shop”. It is open today to launch its new range of Special K Cracker Crisps and is located on 13 Meard Street London. For each tweet you get a free box of Cracker Crisps. A nice tie-up of the bricks and clicks. The low calorie Kellogg’s Special K savoury spin-off comes in three flavours with sea salt & balsamic vinegar, sweet chilli, sour cream and onion. Branding Should Be In An Ad's DNA, Not Like The Branding On A Cow. This ad that came out the other day, for Cathedral City cheese, is not a good ad, but that's not my point. My point is that at 18 seconds in, a Cathedral City delivery truck randomly drives past. Twice. Why? For 'branding'. The purpose of branding - which I wholeheartedly agree with - is to prevent misattribution. If people don't know who an ad is for, it's a waste of money. But where I disagree with most clients, in fact where I become borderline irate, is over the question of what constitutes a well branded ad.
Too many clients believe in branding in the sense of 'branding like a cow', i.e. making sure their name is stamped on the ad. Actually, this is false. Who says it's false? In 2006, Millward Brown studied a gazillion ads, to work out where was the best place to put the branding - beginning, middle, or end. In fact there are good scientific reasons why you shouldn't drive the cheese truck. So what did make a difference to the branding scores? Note. 'Frameless' TV is So Thin, Philips Challenges You To Find It | Creativity Pick of the Day.
Girl With iPad Head Helps Launch 'Cosmo for Guys' App. Advertising to Tween Girls - 2012 aef.com Advertising News. Her toys have been relegated to the back of the closet. She knows the lyrics to every Katy Perry and One Direction tune. She finds Charlie the Unicorn hysterical, rates articles on Reddit and pens op-eds for AllyKatzz. She likes Frappuccinos, is already getting into yoga, has her legs waxed (at least according to a New York Times story) and wishes her life had a voiceover, à la Gossip Girl.
She wants to be anything but the age she is, always looking toward the future, is ambitious, opinionated, influential—and knows more about technology than you ever will. She is 9 years old. The 20 million boys and girls in this country aged 8 to 12 (code name: Generation Z) are the new power players of consumerism. It’s little wonder that marketers are paying so much attention to them, devoting an estimated $17 billion a year to get in front of their shorter-than-a-tweet attention spans. “Tween” may be a relatively new term, yet everyone reading this was one once.
Many marketers are getting it right. Hemope - The 360º Blood Poster. Raising The Roof - The Street House. Home. Truth in Advertising. The Brooklyn Brothers. A Generation Brought Up With Tech Bringing New Fire to Agencies. At 17, Anne Chiu stood in the middle of her family’s tchotchke-filled Brooklyn, N.Y., living room to pitch her father. Since visiting the small ad agency where her uncle worked two years earlier, she’d been dreaming of ditching her destiny as a math and science geek at New York’s Stuyvesant High School for a future as a Mad woman.
Her traditional Chinese parents preferred she choose a business career. Instead, Chiu joined her school’s ad club and campaigned for her parents’ support—and cash to study advertising at the college level. Though skeptical of any field that required paying for art school, her father, Jung Ling Chiu, offered a compromise. Sell me, he said. So one night, while everyone else was out, the self-made Chinatown jewelry store owner plunked down on the red leather sofa in his pajamas, ready to hear her case. Anne Chiu argued that whether the economy was up or down, businesses would always need advertising to boost sales. Today, the crawl begins even before college. How online and social media is helping traditional channels to evolve. ‘Traditional marketing channels are dead’. This is the cry that we hear repeatedly from digital evangelists, who tell us that our more established channels of communication are being swallowed by online media platforms, sidelined into becoming one small, insignificant part of an overall mix that has digital at its heart.
A recent article published by the Harvard Business review made such a bold statement, suggesting that in today’s ‘social media-infused environment’, traditional marketing just doesn’t work as well as it used to. Yes, social media may seem to dominate the marketing agenda now, but this doesn’t mean that more traditional forms of marketing have lost their place, merely their place has shifted to adapt to their technological surroundings. Far from being dead, now we are simply using traditional marketing techniques to send out our brand messages via online media, which allows the same messages to be distributed to bigger audiences, only quicker.
OMANZ calls for creative cat captions in first instalment of Out There challenge. Some of the best ads in the world have been simple out-of-home advertising propositions, such as the 1994 ‘Hello Boys’ Wonderbra ad featuring Eva Herzigova (which was voted the most iconic ad of all time last year), the Economist ‘Light Bulb’ ad which illuminated as pedestrians walked past, or perhaps even Tui's long-serving 'yeah right’ campaign, which has recently enlisted the services of a mobile billboard that will travel to renowned Ridge habitats in Auckland.
So, in an effort to promote more of this outdoor magic and give both marketers and agency folk the opportunity to have some fun with the medium, The Outdoor Media Association of NZ is launching the Out There Challenge. “For various reasons, some of the best out-of-home advertising ideas never see the light of day. So we want to remove as many obstacles as possible and let those of you who love outdoor advertising create something memorable. Gravity gives birth to advertising quintuplets as Coffee Run project hits screens. Kirstie Stanway got the shock of her life when she turned up for her first day as an intern at More FM and ended up flying to El Salvador as part of a marketing campaign for Gravity Coffee. And now Kiwis get to see how her rather unique experience panned out in a rather novel way, with her journey being made into a series of 45 second TVCs that will play in the first ad break of 3 News each night this week.
Stanway was given just seven days to travel to Gravity's grower in El Salvador, learn all about where the best beans come from, bring 6000 of them back through customs, learn how to roast them, get a day of barista training then finally return to More FM to make a perfect cup live. And, in keeping with MediaWorks' oft-trumpeted integrated offering, Gravity Coffee's group marketing manager Michaela Dumper says it's "a really smart mix of a radio activated idea that is then amplified through different channels like digital, social and television".
Tesco PR stunt sees creation of 1960s store. Gravity Coffee gives intern the worst/best first day ever in new campaign via Special Group NZ. Special Group New Zealand helped Gravity Coffee Roasters send a young Auckland intern to an ultimate coffee destination - El Salvador. Kirstie Stanway (left) arrived for her first day as an intern at More FM Auckland.
Within an hour, she was on her way to South America. Unbeknown to Stanway, she had walked straight into a new marketing campaign for Gravity, served up by Special. Her first task was to make a coffee for breakfast show DJs Marc Ellis, Amber Peebles and Stu Tolan. The coffee didn't go down too well... enter Gravity Coffee Roasters to show her how to make the perfect cup. Now she has just one week to travel to get the coffee beans, fly back and learn how to blend and roast, then a day of barista training from a champion barista - then back to the radio station to prepare the perfect cup of coffee. First stop is Monte Sion, Gravity's coffee plantation in El Salvador - a 30-hour flight from Auckland. Robber's Dog director Tim Pierce is following and filming the entire project. Assorted Nuts: a series of photographic portraits and interviews with British creative legends.
Saatchi & Saatchi and Tui feel the love with 2012 Newspaper Ad of the Year award. Last night at the Aotea centre, newspaper folk from across the land gathered to show off their wares to media and creative agencies and guest speaker Peter Thomson presented a fairly convincing case for the future viability of newspapers. And this year, the newspaper expo was topped off by the announcement of the newly rejigged Newspaper Advertising Awards, with Saatchi & Saatchi walking away with the $10,000 prize and the ad of the year honour for its very practical Valentines Day ad for Tui. See all the winning ads below Seven different categories were included this year in an effort to broaden the amount of work that could be recognised and reference the growing role of digital for publishers and advertisers. To celebrate this year's day of romance, a bunch of foldable DIY roses was included in every edition of the New Zealand Herald, which meant the sensitive new age Tui drinkers were able to "keep [their] dosh for a dozen of another kind.
" The winners: New World avoids dullness once again with its ode to sport. Colenso BBDO and .99's impressive 'Every Day a New World' brand campaign received a bit of international attention when it was released and was even used in an opinion piece in Mumbrella to prove that New Zealand's advertising was better than Australia's. And now, to celebrate its love of sport—from its sponsorship of the Silver Ferns to its support for a range of local sports teams around the country—and show that it's the place to go to feed the troops, it's released another good one called 'Game Day'.
And it may be the only supermarket ad ever made that references the nervous sporting poo. When we chatted with Foodstuff's group general manager of marketing Steve Bayliss about the 'Every Day a New World' campaign he said the biggest risk you could take is being dull. And like the first three ads, this one, which was shot beautifully by Darryl Ward from Curious (the first three were shot by Patrick Hughes of Finch), can't be accused of dullness. And this campaign continues to do that. VW's Green Print Ad Includes Pre-Paid Mailing Label to Recycle Magazine. The Naked Brand. Celebrate London 2012 with Coca-Cola's biggest vending machine. The Rise Of Visual Social Media. Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012. When it comes to their products, businesses are learning to show, not tell, and visual content sites are fueling our desire for beautiful photography and sensational design.
Two years ago, marketers were spreading the maxim that "content is king," but now, it seems, "a picture really is worth a thousand words. " "Blogs were one of the earliest forms of social networking where people were writing 1,000 words," says Dr. William J. This trend toward the visual is also influenced by the shifting habits of technology users. A 2012 study by ROI Research found that when users engage with friends on social media sites, it's the pictures they took that are enjoyed the most. Detavio Samuals is the EVP and Director of Client Services at GlobalHue, one of the nation's top market advertising agencies. So what does all this visual stimulation mean for brands? How a 1970s Toothpick Model Spoke Up, and Became a Facebook Sensation. Publicis Dublin Campaign Promises Free Beer When It Rains | Creativity Pick of the Day. Salsa's launches interactive 'Sexy Mexi' campaign in Aussie shopping centres via Retail Zoo.
Fresh Mex Grill retailer Salsa's today launched an interactive Adshel campaign in shopping centres throughout Australia inviting consumers to accept a proposal from their very own 'Sexy Mexi' via Retail Zoo.The posters feature Salsa's 'Sexy Mexi' bended on one knee, proposing to a cut out of a woman's figure.Consumers are invited to take their place in the posters and snap a photo with the 'Sexy Mexi' before heading in store to present the photo and receive their two-for-one burrito or bowl. Says Dan Bradley, director of marketing, Retail Zoo: "We created this campaign to provide an opportunity to interact with the Salsa's brand in a cheeky and irreverent way. "There is a strong offer which provides a great call to action, in a way that is highly engaging. In an environment of over-communication we wanted the creative to stand out.
" Creative agency - Retail Zoo Design/production - Retail Zoo Media strategy/buying - Ballyhoo. A3 Recruitment and Junior launch 'A Brief Dating Experience' in Melbourne - Thurs Aug 30 6:30pm. "More than just the shakes" Parkinson's film. Ad Agency Uses 'Draw Something' App to Find Creative Workers.