The return of Heinz “Get Well” Soup. Honest Tea: The Most Honest City In America. A monthly breakfast lecture series. Office Supplies, Office Furniture, Stationery, Ink & Toner at the lowest prices. ANDES TELETRANSPORTER. ANDES FRIEND RECOVERY (FULL CASE) ANDES THE GREAT ESCAPE Case. Buy a Piece of Your Favorite City With Delicious Canned Air.
Steven W. Smith - BOXbox.09 SVEN COLLECTIVE. Steven W. Smith - BOXbox.09 Team Token. Download vector logos and logotypes. AdScam/The Horror! A way to keep stoneage meat nice and fresh. This is now! HMV set to open ‘social media’ café. Win $10,000 of outdoor advertising for charity with Australia's first moving video billboards. ITEL Media in Motion has just launched Australia's first moving video billboards, called Brand Experience Vehicles.
To celebrate they are offering one nominated charity the chance to win $10,000 worth of outdoor advertising to help promote their charity's cause. The Brand Experience Vehicles feature large 3 x 5 m digital LED screens mounted on trucks with engaging high quality vision and sound. They also have the ability to effectively measure the number of impressions using a camera and integrated computer software. Vehicles can be used for promoting brands and services at any public or private event. "This technology has the ability to reach a mass audience and interact with them in many ways, therefore increasing the number of short and long term overall impressions. Graduate Jobs and Internships (14 open right now!) on GradConnection.
Campfire. Lid Media puts a lid on ad campaigns. Lid Media has developed a patented method to stick messages on take away coffee lids distributed to over 1,100 cafes in Sydney, Melbourne and Brisbane.
A client's message can be put on up to (currently) 2 million coffee lids per week. Lid Media see their coffee lids being used as both a stand alone and as a support to major campaigns. It is reasoned that coffee drinkers, especially CBD office workers, are very likely to take their coffee back to their desks and park it right next to their computers making it an interesting way to get people to connect with, and respond to, advertising messages. The cafes used are mainly CBD located and have a turnover of at least 1,500 take away cups per week. Beyond the buzzword: Transmedia for social change.
By Esther Goh, Ever heard of the term transmedia?
Wikipedia defines it as telling a single story or story experience across multiple platforms and formats through unique pieces of content, using current digital technologies (not to be confused with traditional cross-platform media franchises, sequels or adaptations). Or as marketer Vincent Teo recently wrote, it is the "practice of arching story worlds over various platforms, with each thread tailored to the platform it lives in. It extends elements of a primary storyline across multiple spaces to create an interactive, multi-layered fiction greater than the sum of its parts. Project Marmite. Posters in Amsterdam: an initiative by art director Jarr Geerligs. How would you handle the challenge?
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The Hottest New Joint in Town Is Club Applebee's. Project Re: Brief by Google. Best Slogans: the experts' view. As regular readers of the CR blog will be aware, we are devoting a forthcoming issue of the magazine to looking at the best slogans ever.
We canvassed your opinions on the blog, and have now approached a panel of industry experts to give us their top five slogans. Here's what they picked... John Hegarty, BBH 1. The Ultrabook™ Temptations. Stimorol Infinity: Neverlasting Love. D&AD. Mother London. Believe The Hype? Four Things Social TV Can Actually Do. Lord of the Rant. Home / Contagious Magazine. A blueprint for the perfect Facebook post. Great Direct Mail Piece Puts a Porsche in Your Driveway. Usually, when someone sneaks up to a rich guy's house and drives off with a Porsche, it's a reason to call the police. This time, it might be a reason to call an auto dealership.
In a clever spin on direct mail for Toronto's Pfaff Automotive, Canadian agency Lowe Roche photographed one of the dealership's Porsches in the driveways of affluent homes, then used each image to create an ad left at the home where it was shot. The headline: "It's closer than you think. " The result, according to the agency's case study video below, was a 32 percent response rate to a site where recipients could schedule a test drive. Direct mail is typically about hitting as many people as possible for as low a cost as possible, but this creative idea shows that for luxury brands, a smaller effort can sometimes go a long way.
ADHUNT. A Source Of Inspiration. Cannes Lions International Festival of Creativity. Advertising Sites and Blogs. We're looking for regular contributors to The Inspiration Room.
Advertising Is Mostly Alien Mind Control, Says New Movie. Taco Bell Whips Up QR Codes From Lemons and Avocados. Taco Bell has just launched a new Cantina Bell menu, partnering with chef Lorena Garcia to create gourmet-inspired bowls and burritos featuring new ingredients for Taco Bell (including whole black beans; cilantro rice; all-white meat chicken in a citrus and herb marinade; guacamole made with Hass avocados; fire-roasted corn salsa; creamy cilantro dressing; and pico de gallo).
As part of the launch, Draftfcb Orange County created print ads that broke this week in People and Us Weekly featuring QR codes made from fresh lemons and avocados. The codes link through to platefuls of information about the new menu and about Garcia (who was featured on NBC's America's Next Great Restaurant and will be on the new season of Bravo's Top Chef Masters later this summer). Critics will grouse that QR codes themselves are a bit of a lemon.
NZ's most trusted brand revealed. By Idealog, Porirua chocolate maker Whittaker’s has been voted New Zealand’s most trusted brand in the annual Reader’s Digest Most Trusted Survey, revealed in the August issue of Reader’s Digest New Zealand. Whittaker’s moved up three places to top the 2012 list, knocking last year’s number one – St John’s – from its perch down to number two. Founded in 1896, Whittaker's now has more than 70 products in its range and exports to Asia and Australia. Cooking and baking goods brand Edmonds made an impressive debut at number three, while Dettol fell from two to eight. The eighth annual Reader's Digest brand survey confirms some solid favourite category brands, as Sony and Fisher & Paykel have topped their categories (electronics and whitegoods, respectively) since the survey began in 2005. The World's Best Outdoor Ads, 2011-12. If Every Ad Were an Apple Ad, You'd Be Horribly Bored.
Ads that just show pictures of products are boring. Unless they're Apple products. Because Apple products are thin, sleek and revolutionary. Wheat Thins are also thin. Sliced bread is revolutionary. So, Bryan Evans, an art-director intern at Santa Monica, Calif., agency RPA, made a bunch of spoof ads that show pictures of Wheat Thins and Wonderbread and ketchup—to show how Apple's stark product-y print ads have become a little boring, too. Ad Agency Creates a Cookbook You Can Actually Eat. I can't believe I'd never seen an edible cookbook until German ad agency Kolle Rebbe made one.
How do I miss these things? The agency made this specific edible cookbook for a publishing-company client as a promotional item (copies were sent to a number of the company's top business partners "as a customer loyalty measure and was intended to generate and draw attention to the publisher’s range of cookbooks"). Smith Family 25_06 small.mp4 (video/mp4 Object) The Tween Machine. Her toys have been relegated to the back of the closet.
She knows the lyrics to every Katy Perry and One Direction tune. She finds Charlie the Unicorn hysterical, rates articles on Reddit and pens op-eds for AllyKatzz. She likes Frappuccinos, is already getting into yoga, has her legs waxed (at least according to a New York Times story) and wishes her life had a voiceover, à la Gossip Girl. She wants to be anything but the age she is, always looking toward the future, is ambitious, opinionated, influential—and knows more about technology than you ever will.
She is 9 years old. The 20 million boys and girls in this country aged 8 to 12 (code name: Generation Z) are the new power players of consumerism. Kids ask for light in 'best ever' anti-smoking ad. NAB Honesty Shouldn't Go Unrewarded. Vodafone's Drivesafe service nabs global innovation prize. By Idealog, A Kiwi anti texting-and-driving initiative by Vodafone won a global telecommunications award in London this week.
Drivesafe, an AA and NZTA-endorsed service to help people resist using their cellphone when driving, picked up the Consumer Service Innovation Award at the Global Telecoms Business Awards. The free service was launched in February and allows Vodafone customers to text ‘DRIVE ON’ to 760 when they are getting in a car. TEDx Sydney: Mimeisthai - Interactive. Data Points: Multiscreen Mania. Augmented Reality Poetry Books - Between Page and Screen is a Virtual Pop-Up Book. TREND HUNTER REALITY TV PROMO: Superhero Fashion, Paparazzi Flash Mobs & Tattoos.
Joe La Pompe advertising, publicité. Welsh Village Covers Itself in QR Codes, Linked to Wikipedia, in Tourism Effort. We recently considered the heretofore blasphemous notion that QR codes are not, in all instances, a complete waste of time.
Here's more evidence that they can sometimes be interesting and useful—the Monmouthpedia project. The town of Monmouth in Wales (pop. 8,877) recently embarked on the "Monmouthpedia" project—a huge communal six-month initiative to affix QR codes to its notable landmarks, organizations and even people, and write Wikipedia entries on each of them, which the codes link to. The idea came from a TEDx talk in Bristol, where a Wikipedia editor suggested that Wikimedia's U.K. chapter should "do a whole town" using QR codes. If Content is King, Visual is Queen. To Deliver For Wall Street, Facebook Must Convince Madison Avenue. Clients Need to Know: Are You Helping Them or Just Selling? Long-Awaited Film Looks at Enigmatic Adman Cornelius Trunchpole. The 20 Most-Viral Ads of 2012 (So Far)
Long live the consumer. So many things are being pronounced dead these days, the business concept morgue must be working overtime. Recently, we’ve had Saatchi CEO Kevin Roberts announcing that both marketing and management have bitten the bag, while a recent Guardian blog by Scott Hendry of Gyro imparts the sad news that the consumer has thrown a seven. (It’s entitled ‘In marketing the consumer is dead, long live people’ and is worth a read, as are the comments.) Customers getting VIP service with social media compared to traditional call centres. Brands are becoming ever more sensitive about how they are perceived online – nobody wants to become the latest Addison Lee. AMAROK: Facebook Flipbook. Camp Nectar: Real Fruit Boxes. Hellmann's: Recipe Receipt - Print. Road Safety: Car For Sale. Studio voor communicatie en ontwerp. La Sexta: Alcatraz Delivery - Print. Hospital for Sick Children: Pain Squad - Interactive (video. Advertising Can Thrive by Adopting the Techniques of PR.
Advertising Re-imagined. Remember the good old days of advertising? The days when television reigned supreme, print was a copywriter’s paradise and outdoor posters were art? By contrast, agencies today have to work with fragmented audiences, digital banner ads and Facebook. The 15 Most Memorable Ad Jingles Of All-Time.
If you do your timesheet we will give you free beer (and soda too) What's the Best Book on Creativity You've Ever Read? - Creativity, Etc. Get Real. Lynne Ciochetto. Lynne Ciochetto. Ad of the Day: Ford Turns Parallel Parking Into a Pinball Game. One hot trend in automotive marketing is the giant, experiential video game—a public event that brings car gaming out of the living room and into the real world. Mercedes in South Africa did this with a racing game that let people using tablet computers control cars projected on outdoor boards and buildings.
Smart car in Germany did something even more immersive, organizing real-world games of Pong between actual drivers behind the wheel of actual Smart cars—moving forward and backward to play the game on a big screen. 10 Differences Between Advertising and Public Relations. The Virtues of Simplicity. Home.
A DRAMATIC SURPRISE ON A QUIET SQUARE. Adbusters Culturejammer Headquarters. 2010 Showcase. Lego: The Simpsons. Streets Cornetto: Enigma. Stivoro: Pyramids. HotHouse head of copy Alan Curson: "The mainstream is dead. Long live the mainstream." Alan Curson, Head of Copy at HotHouse takes a look at the new mainstream and how there are now so many more opportunities to engage consumers. Posters, TV commercials, print ads ... love 'em. The Communications Council. Trailer: The Pitch. Campaign Brief. Advertising.Scoop.co.nz. Creative Advertising Archive & Community.
AD TEACHINGS. Advertising History.