Google+ Isn't Going Anywhere. The New York Times - Breaking News, World News & Multimedia. The Business of Social Media. The astonishing growth of companies such as Facebook and Twitter has prompted many businesses to stake their claim on the social media landscape.
Needless to say, these social networking platforms have shown some serious staying-power. However, with nearly 79 percent of companies owning a profile on a major social networking site, it is no longer enough to just have a Facebook Fan page, a Twitter handle or a LinkedIn group. Moving a company into a social business model today requires a solid commitment to a social media mindset – a new way of thinking – that impacts every marketing decision, interaction and conversation. Impact the long term value of your social media efforts by understanding the 5 ways your business can benefit from "thinking social.
" Social media is the fastest growing marketing channel in the world. Small Biz Success Summit 2012: Online Social Media Mega Conference. "Attend" Any or ALL of the Following Sessions At traditional conferences, groups of sessions are often held at the same time, so it's impossible to attend them all.
Not this summit. When you register, you'll be able to take advantage of EVERY business-building opportunity. Even better, if you miss a live session, we'll provide you a recording AND transcript for FREE. >> View/Print Flyer With Full Agenda The Sessions Review the following session list. Social Media Theory and Practice #NewhouseSM6 "To Do" List - Things Due For Tues., Nov. 8. Mobile Login. Dee Cater: @rotolo at #BBSMC Thanks f... 62 Percent Of Fortune 500s Have A Twitter Account [STUDY] Apple Retail Stores to Offer Self-Checkout. It looks like the self-checkout concept may be moving from the supermarket to your local Apple Store.
MacRumors reports, through an anonymous source, that Apple is planning to update its retail store iOS app to allow people to to buy off-the-shelf items via an EasyPay device within the store, with the charges going to customers’ iTunes Store accounts. If you’ve ever stopped into an Apple Store looking to pick up a spare USB cable or earphones during the holiday shopping season, you probably know the pain of waiting in line with hordes of people buying iPods as gifts. Publications YouTube, Video Sites Become Branding Platform For Hearst, Mountain Dew 11/01. YouTube continues to push the site as a branding tool for companies from publishers to consumer product goods in the heat of budding competition from social sites, such as YouToo, which has already inked several deals with cable network operators to put viewer videos on the real tube.
Hearst Magazines plans to introduce two new YouTube channels as part of an original channel initiative. The channels, set to launch in 2012, highlights content from Car and Driver, Road & Track, and Popular Mechanics for automotive; and Cosmopolitan, Harper's Bazaar, Marie Claire, Seventeen and Realbeauty.com for fashion. Hearst supports sophisticated production capabilities, including a state-of-the-art digital video and production facility. Offres d'emploi - Monster.fr - Trouver un emploi, un job, un travail. How Much is One Facebook Fan Worth? The equation for on-line stores in essence is quite simple – “more traffic equals more sales“!
The reality for other brands is that it is not so easy to measure that sales benefit so directly but more traffic is where you have to start. If no one is finding your website or blog it is very hard to start engaging with your prospects and begin the process of selling them any products or services. The ongoing challenge is how to drive that traffic to the website. Traffic can be generated through many means, it might be from search engine optimization (SEO), email marketing, Google Adwords or even a social media marketing program on Facebook.
Are You Making These 2 Cardinal Sins as a Blogger? There are many very good writers and bloggers and they produce insightful articles and information that should be read.
Their writing is clever and they are experts in their fields but many of these bloggers put obstacles in the way of digital discovery and on-line success. They could also be accused of stupidity. Now I don’t mean stupidity through lack of intelligence but ignorance. The Average Facebook Post Lives 22 Hours And 51 Minutes. Your first goal with each post from your business Facebook page is to be seen by fans.
But every post has a limited lifespan. During that time, your fans see the post in their news feed and may like or comment. But after a certain point, Facebook stops showing the post in their news feed. If you knew the average lifespan of your posts, you could post again right when the previous posts died off. Your page would always have a live post out there for fans. The changes to the news feed emphasize recency by blending top stories and recent stories.
Apple To Launch 'iPad Mini' In Early 2012? Marketing Nirvana. Pearltrees brings your interest graph' to the iPad. One of the more buzzword-y buzzwords in Silicon Valley right now is the "interest graph," which is supposed to connect people and the topics that they're interested in.
Lots of startups promise to tap into the interest graph, but Pearltrees CEO Patrice Lamothe says a new app from his startup is "maybe the first time you actually see an interest graph. " The new feature, which Lamothe variously describes as "visual discovery" (his pitch to the tech press) and "related interests" (what it's actually called in the app), is included in the just-launched iPad application from the previously Web-only company. Related interests have also been added to the Pearltrees website, but Lamothe is clearly more excited by the iPad version—he warned that the Web experience probably isn't quite as good. That kind of self-deprecation from a startup CEO is a little strange, except that the Pearltrees iPad app is pretty impressive. How do You Use Twitter? [INFOGRAPHIC] Twitter was never meant to be a social network.
In fact it was created as a message service at a private podcast company just over 5 years ago. Today with over 200 million users and serving up over 1.6 billion enquiries a day, Twitter has evolved into a real time social network that spreads news, messages, links and multimedia with energy saving 140 character bursts.
It is also maybe the most efficient social network in the top five and that is part of its unique charm. Woodside Bible Church - Internet Campus. 9 Reasons to Switch from Facebook to Google+ When people ask “can Google+ beat Facebook?”
They’re misstating the question. Twitter’s Mobile Audience Up 75% Year-On-Year, Beats Facebook, LinkedIn. Jeffbullas. Evolution is about winners and losers and survival of the fittest.
The origin of any species, digital or flesh and blood depends on the ability to adapt to rapidly changing environments. How Google+ Could One-Up Facebook’s Brand Pages. Google today launched the first iteration of its brand Pages product for Google+. The company has some big choices to make about how it will flesh out this skeleton to challenge the Pages product Facebook has had years to work on.
Still, comparing the two visions of brand presences now can give us a sense of what might be next on the product roadmap for Google+ Pages, and the opportunities Google has to exploit weaknesses stemming from Facebook’s need to promote its application platform and draw advertising dollars. Is Facebook About To Make Online Video More Social? 3 Innovative Ways Non-Profits Are Leveraging Blogs.
The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including lead generation tools. If you're a non-profit, you're using every imaginable network to get your message out. Amidst all the fancy new social tools with silly names, it's possible to lose sight of the traditional blog as an effective channel.
Most non-profit websites have some blog components — posting updates, news, photos, videos, etc. — to keep their fans informed. We dug a little deeper and found some unique ways that non-profits are sharing content. 1. Blog Action Day takes the adage "two heads are better than one" and applies it to digital updates. The event has attracted major companies and blogs including Oxfam, the Guardian and Tumblr. The 7 deadly sins of Facebook page design. How Do We Use Social Media In a Disaster? The role of social media in spreading the latest breaking news about an emerging disaster or crisis is well documented.
How Did YouTube Kill TV. iPhone vs. Android: The Social App Activites That Set Users Apart. Twitter Embraces Its Social Role in TV. Follow tweets about recorded TV shows as if you were watching live, with Rewinder. Twitter has transformed the way many of us enjoy big TV shows. Siri vs. Furby: When Two Worlds Collide [VIRAL VIDEO] Disney and YouTube Sign Video Partnership. Disney and YouTube are set to announce a content partnership worth $10 million to $15 million, The New York Times reports. Twitter Has 100 Million Monthly Active Users, 50% Log In Every Day. Twitter CEO Dick Costolo shared some interesting stats about Twitter's growth, including that it has more than 100 million active users and that signups via iOS device have tripled since the launch of iOS 5. Twitter has been on a roll in recent months.
The company surpassed 200 million tweets per day in June but has since jumped to nearly 250 million daily tweets. The growth has been tremendous: Twitter had around 100 million tweets per day in January 2011. In the Future, We Will All Talk to Computers. Ben Bajarin is the Director of Consumer Technology Analysis and Research at Creative Strategies, Inc, a technology industry analysis and market intelligence firm located in Silicon Valley.
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