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The astonishing growth of companies such as Facebook and Twitter has prompted many businesses to stake their claim on the social media landscape.
"Attend" Any or ALL of the Following Sessions At traditional conferences, groups of sessions are often held at the same time, so it's impossible to attend them all.
Social Media Theory and Practice #NewhouseSM6 "To Do" List - Things Due For Tues., Nov. 8 Review - Social Media Theory and Practice #NewhouseSM6 - What We've Accomplished So Far! Team Teaching Presentations - Social Media Theory & Practice (COM 600) #NewhouseSM6 Final Team Teaching Presentations
For the fourth year in a row, the Center for Marketing Research at the University of Massachusetts Dartmouth has conducted an extensive study of how Fortune 500s use social media. In 2011, Twitter use among the big names in business rose 2 percent over 2010 to 62 percent of all Fortune 500s. But just how effectively are they tweeting?
It looks like the self-checkout concept may be moving from the supermarket to your local Apple Store.
YouTube continues to push the site as a branding tool for companies from publishers to consumer product goods in the heat of budding competition from social sites, such as YouToo, which has already inked several deals with cable network operators to put viewer videos on the real tube. Hearst Magazines plans to introduce two new YouTube channels as part of an original channel initiative. The channels, set to launch in 2012, highlights content from Car and Driver, Road & Track , and Popular Mechanics for automotive; and Cosmopolitan, Harper's Bazaar, Marie Claire, Seventeen and Realbeauty.com for fashion. Hearst supports sophisticated production capabilities, including a state-of-the-art digital video and production facility.
The equation for on-line stores in essence is quite simple – “ more traffic equals more sales “!
There are many very good writers and bloggers and they produce insightful articles and information that should be read.
Your first goal with each post from your business Facebook page is to be seen by fans. But every post has a limited lifespan.
One of the more buzzword-y buzzwords in Silicon Valley right now is the "interest graph," which is supposed to connect people and the topics that they're interested in.
Twitter was never meant to be a social network. In fact it was created as a message service at a private podcast company just over 5 years ago. Today with over 200 million users and serving up over 1.6 billion enquiries a day, Twitter has evolved into a real time social network that spreads news, messages, links and multimedia with energy saving 140 character bursts.
When people ask “can Google+ beat Facebook?” they’re misstating the question. It’s not about one site versus another site.
Evolution is about winners and losers and survival of the fittest. The origin of any species, digital or flesh and blood depends on the ability to adapt to rapidly changing environments.
Google today launched the first iteration of its brand Pages product for Google+. The company has some big choices to make about how it will flesh out this skeleton to challenge the Pages product Facebook has had years to work on. Still, comparing the two visions of brand presences now can give us a sense of what might be next on the product roadmap for Google+ Pages, and the opportunities Google has to exploit weaknesses stemming from Facebook’s need to promote its application platform and draw advertising dollars.