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The Curse of Knowledge. Many sensible strategies fail to drive action because executives formulate them in sweeping, general language. “Achieving customer delight!” “Becoming the most efficient manufacturer!” “Unlocking shareholder value!” One explanation for executives’ love affair with vague strategy statements relates to a phenomenon called the curse of knowledge. Top executives have had years of immersion in the logic and conventions of business, so when they speak abstractly, they are simply summarizing the wealth of concrete data in their heads. In 1990, a Stanford University graduate student in psychology named Elizabeth Newton illustrated the curse of knowledge by studying a simple game in which she assigned people to one of two roles: “tapper” or “listener.” Over the course of Newton’s experiment, 120 songs were tapped out. Even a Captive Audience Needs Creativity to Care. Troubleshooter’s Guide: Why Aren’t They Clicking Through? » Adestra Blog. Three proven tips to help improve click through rates on your future email marketing campaigns Convincing would-be customers to click through your emails has always been a challenge for marketers.

Troubleshooter’s Guide: Why Aren’t They Clicking Through? » Adestra Blog

Getting your message into inboxes is relatively easy, but why aren’t your clients responding to your email marketing campaigns? First of all, you must consider the customer’s position: Nearly one in five (19%) of all emails received in 2012 was spam.89 billion business emails were sent and received every day last year. (Source: Email Statistics Report 2011-2015: Executive Summary – The Radicati Group) BlogStar - Content Agency London. We create shareable and engaging content for blogs and social media. A long time ago in a galaxy far far away from here, old school copywriters spent their time creating copy for print, radio and TV ads to entice people to buy products and services.

BlogStar - Content Agency London. We create shareable and engaging content for blogs and social media

To do this successfully, those skilled in their craft knew that certain key indicators – for the sake of snappiness let’s call them ‘power words’ – did the job extremely well. Power words are those linguistic gems that jump out at people screaming ‘look at me!’ Audiences have learnt to recognise them, be drawn to them, and when they see them, to react in some way. Power words are the semantic signposts that steer their readers towards what they have to do.

You’re Doing It Wrong: 5 Email Marketing Conversion Killers. Today, Chris Hexton, founder of targeted email marketing software, Vero, is going to look at 5 email conversion killers and teach what you can do not to make the same mistakes.

You’re Doing It Wrong: 5 Email Marketing Conversion Killers

Better yet, Chris is going to be the special guest on our free webinar next Tuesday, September 24th entitled: 5 Steps to An Email Campaign That Converts. Sales - What Works When Selling to Marketers [Infographic] Marketers are 25% more receptive to lead generation efforts than most professionals, according to a recent report by LeadJen.

Sales - What Works When Selling to Marketers [Infographic]

The study, based on an analysis of 1.45 million call and email outreach attempts by marketing technology vendors, found the average contact rate for lead generation efforts directed to marketing professionals was 13%—or 8% to 30% higher than other professions (the contact rates for which ranged from 10% to 12%). Below, additional key findings from the report. How to Reach Marketers Marketing professionals may be more responsive to lead generation campaigns, but they are not necessarily easier to reach by phone. 20% of appointments set with marketers were via email, a higher percentage than other professions. "I am not an SME, you patronising ***!" Big businesses and governments are totally, hopelessly clueless about small businesses, says Robert Craven.

"I am not an SME, you patronising ***!"

Governments and big blue chip corporates think they're talking and marketing to the smaller or owner-managed businesses but they’re not. They're not talking to these business people. They don't know how to talk to owner-managed businesses and they don’t even realise that small businesses have a separate language and a separate way of being from the world that they live in. There are four million small businesses in the UK and that's just the bosses, accounting for 99.8% of the UK business names and employing 12 million people. How to tweet individual articles from emails. 18 Jul 2012 Using the social share within email is an extremely good way to gain interest from your contacts via your social space.

How to tweet individual articles from emails

At Pure360 we use social share functionality all the time when sending out our newsletter and other emails. I’m the Inhouse Graphic Designer at Pure360 and I design and create the Email Marketing Manual, our monthly newsletter to prospects and clients. We’ve recently introduced a cool new function within it which allows you to tweet an individual article rather than the whole email with just a simple piece of code. Let’s begin with a visual of how it looks within our email newsletter: As you can see from the visual I have just used the standard “Tweet” button which was simply added in as an image. How To Embed A Google Plus Profile. Do you know how to embed a Google Plus profile?

How To Embed A Google Plus Profile

Recently, I wrote a post called The Men To Follow On G+ that seemed to baffle a lot of people. The reason for the questions that they had was that I used a cool form of embed code to display other people’s G+ profile cards in my post for the simple reason of allowing my readers to click on these people’s name and add them to their circle’s without having to do any extra steps like search for them on G+. It looks like this: Why Isn’t Anyone Reading My Blog? Here's How to Get Your Customers Interested - The Go! Agency - Online Marketing Specialists. So you have created a blog.

Why Isn’t Anyone Reading My Blog? Here's How to Get Your Customers Interested - The Go! Agency - Online Marketing Specialists

A wonderful, action packed blog. You have poured much time, effort and probably a bit of cash in it to take it live. So now you sit back and wait for the traffic to flood in, right? “Build it and they will come” and all that. Unfortunately not. Well, that isn’t always the case. What is the first step?

Social Media – Building Credibility As an Expert. As you are building your credibility, there are many things that you can do before you actually meet a single client or prospective client.

Social Media – Building Credibility As an Expert

Positioning your brand is critical before you do anything else. Everything else will follow after that. Brand Management - Three Ways to Juice Your Marketing Results Using Color. Imagine heading to a local café and ordering hot chocolate.

Brand Management - Three Ways to Juice Your Marketing Results Using Color

They serve it to you in a white cup. Chances are, you won't like your drink. That's not an indication of the quality of the café or the hot chocolate, but rather the color of the cup. This conclusion is based on a study by the Polytechnic University of Valencia and the University of Oxford. The universities served hot chocolate in white, cream, red, and orange cups. Surprised? Imagine landing on a website filled with clashing blue, orange, and pink. 15 Online Marketing Must-Dos In 2013. How to Dominate Search Results With Your Brand – @Copyblogger Tells All at #CMWorld. If you create content and no one can find it, then what is the point? On TopRank’s Online Marketing Blog we know that SEO is a crucial step in the amplification of content.

As Lee likes to say, “Content isn’t really great until someone finds, consumes and acts on it.” Yet, I know from working with clients ranging from enterprise to small business, SEO is not always part of the content development process. 10 Steps to Social Media Sales Success. Can Social Media Marketing lead to Sales? – YES! Unlike traditional/online advertising where an immediate sale is sought, Social Media Marketing requires the commitment of time and the ability to nurture relationships with individuals.

10 Steps to Social Media Sales Success. How to use Google+ for marketing. This is the first of three posts we’re publishing this month on Google+ for marketing. Here we tackle Communities, SEO, Authorship, Authority and Hangouts. Our next two posts will explore Google+ Hangouts and Google+ Pages in more detail. #Top Ten Tips For Getting Past The Gatekeeper - SEO-SEM-Telemarketing and Lead Generation. Preparation is the key to success, most companies will go through a decision making process which will involve a number of key personnel. Build up a profile of your prospect, look on their website for key personnel, case studies and regional offices.

Look on Linkedin for their company's page here you will find additional personal. Begin with the full name of the top person and work down. Find out their direct number if they have one and their email address. If you know the email format firstname.lastname@ then you have everyones address, the quickest way is googling @companysdomain.com. Take the time to write a generic letter of introduction advising the contact you will be calling in the next couple of days to discuss your letter .

If someone believes that you are important, they will treat you differently. How To Get The Most Out Of Social Media. So your customers are showrooming? Big deal. Ever been in a shop looking at the most recent iPhone or the newest DVD release and wondered if it’s cheaper somewhere else? I recently discussed showrooming on a panel session at IMRG Connect and more than half of the audience admitted that they’d done it.

Although the media is hailing showrooming as the latest blow to the already struggling high street, it’s been around for years. In the past consumers would visit several shops to see which one offered the best deal, later comparing prices online at home. Nowadays, smartphone technology is making price comparison easier and more immediate. Shoppers are now examining products in store and simultaneously looking for cheaper prices on their phones without the slightest hint of embarrassment. 6 Sales Questions You're Afraid to Ask. There's a famous scene in the 1992 movie "A Few Good Men" where the hardened professional soldier (Jack Nicholson) yells to the idealist lawyer (Tom Cruise): "You can't handle the truth!

" Customer Relationships - Why You Should Make Follow-Up a Priority: Six Questions and Five Tips. Insanity Planning. I recently came across a really interesting article written by Jim Cowan of Cowan Global. 3 Social Media Automation Tools for Marketers. B2B Video Marketing: Tips for Successful Business Video Marketing. The Online Video Marketing Guide. See Who's visiting your website with CANDDi insights. 1K Flares Twitter 854 Facebook 5 Google+ 55 StumbleUpon 1 Pin It Share 7. Google logic: why Google does the things it does the way it does. Michael Mace is co-founder of Zekira, and author of Map The Future, a book on how to create better business strategies. He was previously chief competitive office and vice-president of competitive planning at Palm. His work before that included time at Apple as director of worldwide customer & competitive analysis and director of Macintosh Platform Marketing. This post is republished from his blog with permission. Internet Marketing Profits Joint Venture Strategies.

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