Visualization Tools & SEO
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I really lucked out after moderating the morning session at SES London on Social Media Tools by joining the SEO Tools of the Trade session that followed. Both sessions had great speakers and I’ve decided to combine my notes for both into one post about social media automation tools and SEO tools. The sources for the SEO tool recommendations include: Richard Baxter of SEOGadget, Dave Naylor from Bronco, and Neil Walker from Just Search. The social media tool recommendations came from Andrew Girdwood from bigmouthmedia, Paul Madden from Automica and Marcus Tober from SearchMetrics. Before I get into the list of tools, I feel compelled to share a quote that I’ve often used to give people context for tool use, since it’s so important to use them for scale, efficiency and to gain a competitive advantage:
Facebook Marketing is a topic we’ve covered for several years and with the significant increase in Facebook users there’s even more interest in how to make sense of what people do there. I’ve seen a significant increase in referring traffic from Facebook to web pages over the past 6 months and while a lot of that lift comes from marketing activities, I don’t anticipate the trend in Facebook users leaving to visit websites slowing down any time soon. Participation on Facebook has traditionally been behind the login or confined to your network. With increasing amounts of content available “to the entire internet”, it’s worth exploring. Here are a few tools that you can use to search and visualize what’s happening on Facebook.
You might think of Twitter as a way to chat with your friends, keep up with news or to hassle minor celebrities. We think of it as a ceaseless stream of data that only really becomes useful when you filter and sort it. Here are 10 tools for doing just that, with a twist. They take your tweets and turn them into animations, graphs and glyphs for your visual delectation. They're Twitter visualisers, the best the web has to offer. 1.