Infectious. Online Marketing for Beginners - Online Marketing - Added Bytes. Wondering why you should hire someone to market your website and how they should go about doing it? Hopefully this article can help. Client:'I want to be number 1 in Google.'Me:Sigh. 'Everyone does. It is amazing how many people hire online marketers without the faintest idea of what online marketers actually do. Marketing online, though, need not have anything to do with search engines. Unfortunately, after educating a client on what online marketing is, they usually assume that if they pay you a few hundred pounds, you can make their site compete with the very best out there. Client:'Ok, I see. People are obsessed with money. The problem is that the way most people look at SEO (and they are thinking SEO, not marketing - it's up to you to show them the difference) is that they're going to pay a certain amount of money for the top spots for certain keywords.
This is where ROI comes into play. In order to measure a return, you need to use tracking. Client:'That's good to know. Conversion uni. Internet Marketing, Free Newsletter, eMarketer Daily, Articles, Start your day with info you can trust and data you can use. Stay on top of trends with the industry’s premier must-read daily. Data, insights and perspective—not opinions—all at a glance with eMarketer signature charts. Essential for brand marketers, media execs and publishers, the eMarketer Daily presents three new articles each weekday. “The world is full of data. So much data. “I try to look at the eMarketer Daily Newsletter soon after it comes in each day.