Timeline, Ticker... Quel sera l'impact du nouveau Facebook auprès des marketeurs ? What f8 Means for Advertisers: The Ability to Target Users Based on Media Consumption. Advertisers will gain an important new way to target Facebook users thanks to changes launched earlier today at f8, we’ve learned after talking with two Facebook Ads and marketing executives.
Facebook announced a new class of Open Graph applications that let users share what they listen to, watch, and read with friends. These news feed and Ticker stories will feature new “Listened”, “Watched”, and “Read” button. Advertisers on Facebook’s Ads API or who work with the Direct Sales team will soon have the option to target users who’ve shared through these apps or clicked these buttons, letting them reach consumers of their content that might not have Liked a related Page.
For example, rather than just targeting users who Like the band Coldplay’s Page, advertisers will be able to target any user who shared a Coldplay song through Spotify or another Open Graph application, and any of their friends who clicked “Listened” on a shared story about Coldplay. What Facebook's Changes Mean for Marketers. Facebook's bold list of changes, announced Thursday, will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers' lives.
The big loser? The "Like," which will have a smaller role in marketing, industry analysts say.