Médias & Publicité : L'univers des smartphones vit son big bang. Le rachat de Motorola par Google a bouleversé l'équilibre en place. Une nouvelle carte se dessine. Le 15 août, en pleine torpeur estivale, le géant de l'Internet Google a donné un grand coup de pied dans la fourmilière des smartphones et des tablettes. En rachetant pour 12,5 milliards de dollars Motorola, pionnier de la téléphonie mobile, il s'est clairement positionné face à Apple. La marque à la pomme a été le premier à bâtir un univers complet comprenant à la fois des terminaux (iPhone, iPad), des magasins (App Store et iTunes) pour accéder à toutes ses applications (musique, vidéo, édition, jeux, vie pratique…) et un système d'exploitation (iOS) permettant de faire fonctionner l'ensemble.
En copiant ce modèle, Google a obligé tous les autres acteurs du secteur à se repositionner. Quelques jours plus tard, le géant de l'informatique HP, qui avait de grandes ambitions dans les smartphones et les tablettes, a jeté l'éponge. Les dépendants d'Android Le duo Microsoft-Nokia. Could Google's Motorola Acquisition Ease Its Patent Woes? The phrase "protect the Android ecosystem" was one Google and Motorola executives bounced around frequently while discussing Google's acquisition of Motorola Mobility on a call with journalists and investors Monday morning.
Google's Android operating system is a relatively new player in the mobile space. It's put Google behind in the patent game and left the company open to what Google's chief legal officer David Drummond recently referred to as "a hostile, organized campaign against Android by Microsoft, Oracle, Apple and other companies, waged through bogus patents. " In contrast, Motorola was founded 80 years ago and was the first company to put a mobile phone on the market. It holds 17,000 issued patents worldwide and has another 7,500 patents in progress. But that hasn't left the company immune to patent lawsuits — it's been engaged in a legal battle with Microsoft since October — but it does have a better patent defense than Google on its own.
Why the Google-Motorola Deal Is About More Than Mobile Phones. With its $12.5 billion acquisition of Motorola Mobility, Google has shown that it is ready to take its investment in mobile to the next level. It's important to remember, however, that Motorola Mobility does more than just make smartphones. Ostensibly, Google's decision to purchase Motorola has as much to do with increasing its patent portfolio as it is about getting into the hardware market, with Google already committing to running Motorola as a separate business.
Still, we find it hard to believe that Google will just ignore the opportunity to potentially better couple its Android operating system with Motorola-produced tablets or smartphones. Google-Motorola Could Give Google TV a Fighting Chance Motorola is one of the biggest players in the set-top box space, and cable companies lease its cable boxes, DVR and IPTV components to customers. Google TV has failed, in part, because the product isn't very good and because it doesn't offer significant value to the customer. On Google, Motorola and Rolling the Dice. The Social Analyst is a column by Mashable Editor-at-Large Ben Parr, where he digs into social media trends and how they are affecting companies in the space. You can follow Ben on Twitter and Google+. Love or hate Larry Page and his decisions, you have to say this about Google's new CEO: he isn't scared to roll the dice.
That's exactly what Page did when Google announced its acquisition of Motorola for $12.5 billion. With that money, Google acquired 24,500 patents, 19,000 employees and a hardware business that is losing money. With an acquisition this big, there are only two outcomes: victory or defeat. For Google, the Motorola acquisition is a series of gambles. Google is gambling that regulators will approve the deal. If most of Larry Page's gambles pay off, then the $12.5 billion price tag will seem cheap compared to the billions they could print making high-end hardware. And you thought playing craps in Las Vegas was nerve-wracking. Gamble #1: Regulators Will Approve the Deal. Google's Motorola Acquisition Gets Animated. By Buying Motorola, Google Can Now Do Whatever The Heck They Want With Android. With the announcement of their planned $12.5B Motorola Mobility acquisition this morning, Google is buying a lot of stuff.
They’re buying 20,000 employees (almost doubling their headcount.) They’re buying an absurdly daunting armory of over 24,000 patents (I mean, come on: Motorola has the patent on the cell phone.) But there’s one more thing that Google’s buying, and it’s one that shifts up the Android game all together: nearly 30% of Android’s existing marketshare in the U.S. After years of owning next to none of the hardware marketshare for their own software platform (even the so-called “Google phone” Nexus devices are made by HTC and Samsung), Google has just become Android’s 2nd biggest manufacturer.
At 29%, Googorola sits in the second place seat, just behind HTC (35%) and ahead of Samsung (25%). That stat comes from numbers pulled fresh this morning by mobile analytics firm Localytics. Some of the things this could mean: Updates For Everyone! Google's $12.5 billion Motorola Mobility bet: 6 reasons why it makes sense. Google's aims to fix multiple lingering wireless issues with its $12.5 billion purchase of Motorola Mobility and overall the deal is just crazy enough to work.
On a conference call with analysts, Google CEO Larry Page outlined the rationale for the deal. In a nutshell, Page is betting on mobility as the future of computing (Google statement, blog). But even with the grand themes of software-hardware integration and better user experiences, Google's purchase of Motorola Mobility cures a lot of ills for the search giant. Page said minutes ago regarding Motorola: I think they have an exciting product roadmap, a strong vision for the future and are poised for growth.
Can this marriage work? Integration may be all that matters in the wireless industry. Google lands its patent treasure trove. Google gets a TV play. There's a good chance that Google can keep hardware partners in the fold---for now. The deal forces Microsoft's hand. And Android boxes in Nokia and RIM. Around the network coverage: Google Buys Motorola Mobility For $12.5B, Says “Android Will Stay Open” Google just announced that it is acquiring Motorola Mobility. The search and online advertising company is buying the company for approximately $12.5 billion (or $40 per share), in cash. The price represents a premium of 63 percent to the closing price of Motorola Mobility shares last Friday.
Google had about $39 billion in cash at last count. Here’s the other important part of the PR (the why, and what happens to Android now): The acquisition of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing. Motorola Mobility will remain a licensee of Android and Android will remain open. In a blog post, Google co-founder and CEO Larry Page writes that Google has acquired Motorola not only because of its strength in Android smartphones and devices, but also for being a “market leader in the home devices and video solutions business.” Full press release: Google rachète Motorola Mobility pour 12,5 Milliards de dollars. La nouvelle est tombée hier après midi, Google, le géant du web et de l’internet, vient d’acquérir Motorola Mobility, soit la division mobile du groupe Motorola.
Voyons ce que ce rachat va changer dans l’industrie du Mobile. La nouvelle est tombée hier après midi, Google, le géant du web et de l’internet, vient d’acquérir Motorola Mobility, soit la division mobile du groupe Motorola. C’est Larry Page (Ndlr: le fondateur de google), en personne, qui a annoncé la nouvelle sur son blog officiel. Mais après avoir perdu la bataille des brevets de Nortel, le firme de mountain view se devait de récupérer par quelque moyen que ce soit de nouveaux brevets. Car sans ces brevets, la gratuité d’Android est sévèrement menacée par le contorsium qui a racheté les brevets de Nortel pour 4,5 milliards de dollars. Ce contorsium est composé d’Apple, EMC, Ericsson, Microsoft, RIM et Sony, soit les principaux concurrents de google sur le marché de la téléphonie.
Et une hausse de 13% de l’action de Nokia.