Médias & Publicité : L'univers des smartphones vit son big bang. Le rachat de Motorola par Google a bouleversé l'équilibre en place.
Une nouvelle carte se dessine. Le 15 août, en pleine torpeur estivale, le géant de l'Internet Google a donné un grand coup de pied dans la fourmilière des smartphones et des tablettes. En rachetant pour 12,5 milliards de dollars Motorola, pionnier de la téléphonie mobile, il s'est clairement positionné face à Apple. Could Google's Motorola Acquisition Ease Its Patent Woes? The phrase "protect the Android ecosystem" was one Google and Motorola executives bounced around frequently while discussing Google's acquisition of Motorola Mobility on a call with journalists and investors Monday morning.
Google's Android operating system is a relatively new player in the mobile space. It's put Google behind in the patent game and left the company open to what Google's chief legal officer David Drummond recently referred to as "a hostile, organized campaign against Android by Microsoft, Oracle, Apple and other companies, waged through bogus patents. " In contrast, Motorola was founded 80 years ago and was the first company to put a mobile phone on the market. It holds 17,000 issued patents worldwide and has another 7,500 patents in progress.
But that hasn't left the company immune to patent lawsuits — it's been engaged in a legal battle with Microsoft since October — but it does have a better patent defense than Google on its own. Why the Google-Motorola Deal Is About More Than Mobile Phones. On Google, Motorola and Rolling the Dice. The Social Analyst is a column by Mashable Editor-at-Large Ben Parr, where he digs into social media trends and how they are affecting companies in the space.
You can follow Ben on Twitter and Google+. Love or hate Larry Page and his decisions, you have to say this about Google's new CEO: he isn't scared to roll the dice. That's exactly what Page did when Google announced its acquisition of Motorola for $12.5 billion. With that money, Google acquired 24,500 patents, 19,000 employees and a hardware business that is losing money. With an acquisition this big, there are only two outcomes: victory or defeat.
For Google, the Motorola acquisition is a series of gambles. If most of Larry Page's gambles pay off, then the $12.5 billion price tag will seem cheap compared to the billions they could print making high-end hardware. And you thought playing craps in Las Vegas was nerve-wracking. Gamble #1: Regulators Will Approve the Deal Google has a couple of things going for it, though. Google's Motorola Acquisition Gets Animated. By Buying Motorola, Google Can Now Do Whatever The Heck They Want With Android. With the announcement of their planned $12.5B Motorola Mobility acquisition this morning, Google is buying a lot of stuff.
They’re buying 20,000 employees (almost doubling their headcount.) They’re buying an absurdly daunting armory of over 24,000 patents (I mean, come on: Motorola has the patent on the cell phone.) But there’s one more thing that Google’s buying, and it’s one that shifts up the Android game all together: nearly 30% of Android’s existing marketshare in the U.S.
After years of owning next to none of the hardware marketshare for their own software platform (even the so-called “Google phone” Nexus devices are made by HTC and Samsung), Google has just become Android’s 2nd biggest manufacturer. At 29%, Googorola sits in the second place seat, just behind HTC (35%) and ahead of Samsung (25%). Some of the things this could mean: Updates For Everyone! Expect Android to do nothing but improve, and fast. Google's $12.5 billion Motorola Mobility bet: 6 reasons why it makes sense. Google's aims to fix multiple lingering wireless issues with its $12.5 billion purchase of Motorola Mobility and overall the deal is just crazy enough to work.
On a conference call with analysts, Google CEO Larry Page outlined the rationale for the deal. In a nutshell, Page is betting on mobility as the future of computing (Google statement, blog). But even with the grand themes of software-hardware integration and better user experiences, Google's purchase of Motorola Mobility cures a lot of ills for the search giant. Google Buys Motorola Mobility For $12.5B, Says “Android Will Stay Open” Google just announced that it is acquiring Motorola Mobility.
The search and online advertising company is buying the company for approximately $12.5 billion (or $40 per share), in cash. The price represents a premium of 63 percent to the closing price of Motorola Mobility shares last Friday. Google had about $39 billion in cash at last count. Here’s the other important part of the PR (the why, and what happens to Android now): The acquisition of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing.
In a blog post, Google co-founder and CEO Larry Page writes that Google has acquired Motorola not only because of its strength in Android smartphones and devices, but also for being a “market leader in the home devices and video solutions business.” Google rachète Motorola Mobility pour 12,5 Milliards de dollars. La nouvelle est tombée hier après midi, Google, le géant du web et de l’internet, vient d’acquérir Motorola Mobility, soit la division mobile du groupe Motorola.
Voyons ce que ce rachat va changer dans l’industrie du Mobile.