The Hidden Cost Of Cheap SEO & Social Media Labor. Fact: All businesses, large or small, want to save money wherever they can.
I understand this. I sympathize with this. What I don’t understand, however, is why so many businesses try to take the cheap route and cut corners in their online strategy— and then are dumbfounded when they get scammed/receive terrible results/get blocked by Google. I know how devastatingly costly it can be to launch, maintain, and grow a business. But there are certain aspects of building a business where it’s never okay to cut corners.
So why would you trust your website and your online reputation— the very first introduction your customers will have with your business — to an inexperienced amateur or a too-cheap scammer? In life and online, you get what you pay for. Still not buying it? Image Credit: ByronShell via Flickr What Happens When You Try to Take the Cheap Route 1. What You Get: Google Penguin. Google hates link spam. Don’t buy your links. 2. What You Get: Google Panda 3. What You Get: Errors. 4. 5. The 2011 Unbounce Conversion Fest Blogging Contest.
Schema / Rich Snippets. SEOMoz. 50 Resources for Getting the Most Out of Google Analytics. Google Analytics is a very useful free tool for tracking site statistics.
For most users, however, it never becomes more than just a pretty interface with interesting graphs. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. For Beginners The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners. Tips & Tricks If you’re already fairly familiar with Google Analytics and you’re ready to dig deeper and learn more about how to make use of the information that is available to you with Google Analytics, this list of tips & tricks is for you. Plugins, Hacks & Additions Want to learn how to get even more out of and extend Google Analytics by extending it with third party plugins, additions and hacks? White Hat SEO: It F@$#ing Works. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
I hate webspam. I hate what it's done to the reputation of hardworking, honest, smart web marketers who help websites earn search traffic. I hate how it's poisoned the acronym SEO; a title I'm proud to wear. I hate that it makes legitimate marketing tactics less fruitful. And I hate, perhaps most of all, when it works. Here's a search for "buy propecia," which is a drug I actually take to help prevent hair loss (My wife doesn't think I'd look very good sans hair): Like most search results in the pharma sphere, it's polluted by pages that have artificially inflated their rankings. Marketers and technologists who observe results like this equate SEO with spamming. Spam removes economic and brand value from the search/social/web marketing ecosystem.
Last week, Kris Roadruck wrote a post called "Whitehat SEO is a Joke. " Some Points on Kris' Post: "...
Link Building. ON-SITE.