Schema Creator. E-Commerce Microdata Best Practices. SEO for e-commerce sites is like playing on a teeter-totter with all the kids at the playground, and search engines are the fulcrum. Whether the site is geared toward lead generation or B2C sales, the goal of most e-commerce SEO campaigns is to stomp the competition in organic search rankings. Emerging technologies have brought forth microdata with the release of HTML5. The concept of microdata is a new for SEO professionals, which may give e-commerce clients the edge over competition. This little-known practice will give search engines an explanation of certain elements on a webpage, building trust for that page.
Microdata is a very simple HTML markup that can be used to define dates, prices, locations, descriptions, products, etc … Google, Bing and Yahoo partnered to create Schema.org – a mutually developed resource defining accepted practices in regards to microdata. Microdata Compatibility: Setting up pages to be microdata-compatible is very easy. Product Page Elements: Schema.org - Why You're Behind if You're Not Using It... The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
If someone told you that there was a quick and easy way that many of you could improve your SERP CTR for minimal effort, you'd all stop in your tracks and give them full attention. Yet, Schema.org and rich snippets are still horribly under-utilized. Since Google (and Bing!) Officially introduced schema.org in June, it’s fair to say motivation to implement it has been mixed.
However since its introduction Schema.org has already evolved a lot, adding a lot of new stuff that people haven’t paid attention to. Myth: Schema.org markup doesn’t get rich snippets! A common objection I hear to people not using Schema is that there’s no point because Google don’t use it for rich snippets. This was true, but is no longer; lots of websites in different markets have taken a leap of faith and are seeing the benefits in the form of rich snippets. E-Commerce TV Series Movies. Webmaster Tools - Rich Snippets Testing Tool. Rich Snippets Tips and Tricks - collection de Google Rich Snippets. Basic instructions Tips and tricks Test your markup with the Rich Snippets Testing Tool Use this tool to check your markup and make sure that Google can extract the structured data from your page. This tool will display the markup found on a specific web page, as well as a preview of how that page might appear in Google search results.
Note that the tool will only display extracted information that is officially supported for Rich Snippets (Reviews, People, Products, and Businesses and Organizations). This is an early release of the testing tool, and feedback is welcome. How to mark up ratings that don't use a 5-point scale Instructions and examples for marking up reviews that use scales that don't range from 1 (worst) to 5 (best).
Marking up price ranges Some sites, like Yelp, show Rich Snippets with a price range . Google Rich Snippets recognizes the pricerange attribute as an unofficial extension to hCard (microformats) or Organization (RDFa). Beware of microformats/CSS naming collisions. [e-Commerce] Google - Markup For Products. New! Schema.org lets you mark up a much wider range of item types on your pages, using a vocabulary that Google, Microsoft, and Yahoo! Can all understand. Find out more. (Google still supports your existing rich snippets markup, though.)
If you're a merchant, you can give Google detailed product information we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages. Rich snippets help you to: Attract potential buyers while they are searching for items to buy on Google. This article describes how to use the Google Product vocabulary to mark up your product information on a product page (a page that contains only a single product) or an aggregated offer page (a page that lists a single product, along with information about different sellers offering that product). Usage guidelines The following guidelines apply to product snippets: About Product offers Offer (price and other offer information). Product Offer Offer-aggregate Examples. Schemas.org - Organization of Schemas.