404: Page Not Found Periodically, pages go missing, assets get misplaced -- you should not be concerned. This is a startup, this kind of thing happens. At Nosh, we are fortunate to have a relationship with several teams of ex-special forces operatives who help us track down these missing pages. When a page on this website goes rogue -- and a code 404 arises -- we dispatch one of our teams to bring it back.
Guest blogging can be a great way to help build up your brand, earn recognition, and even get some great links back to your site. When guest blogging it's important to study your audience so that you can produce the best content possible. Exceptional content is often heavily shared and that has huge potential value for your site. In this week's Whiteboard Friday, we'll be covering a few guest blogging strategies that you can start using today. Please leave your comments below and maybe even share some of your own guest blogging strategies with us. Howdy, SEOmoz fans. Guest Blogging Strategies - Whiteboard Friday
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Over the past couple of weeks Rand has been discussing the metrics available for link research and how to use them appropriately for different research situations. While these metrics and strategies can certainly aid in link research, they're not the only considerations. This week, Rand discusses some of the pitfalls that SEOs can fall into, and how to avoid these pitfalls by thinking editorially about the links you build. It helps to research the types of sites that rank well despite complete neglect of on-page optimization, and which sites actively participate in their relevant internet communites. SEO Link Analysis Pitfalls - Whiteboard Friday