When to Use Google Analytics Goal Values. Wouldn’t you like to know how much money you make from organic search? Or your marketing campaigns? Google Analytics Goals do a great job at telling you where customers came from but they don’t immediately tell you how much money you actually made. Google Analytics has one little setting that will calculate all of this for you. You’ll be able to break down your revenue by campaign, keyword, or referral. You’ll even have the per visit value of every traffic source. It’s called goal values. How to Setup Goal Values This is pretty straightforward: Go to your Google Analytics standard reportsClick on the “Admin” button in the top rightClick on “Goals”From one of the Goal sets, click “+ Goal” (goal sets are just a way for you to easily group goals) if you’re setting up a new goal.
For each goal type, you have the option of entering a goal value. Here’s where to find the Goal Value setting for each type of event: URL Goals Visit Duration Pages/Visit Events Always Use Ecommerce Tracking First Why? Using the Traditional Snippet - Google Analytics - Google Code. Troubleshooting Discrepancies Between Google Analytics Visits and AdWords Clicks. It is not unusual to see a discrepancy in the numbers reported for AdWords clicks and Google Analytics visits from your AdWords campaigns. There are a few reasons as to why this happens even if your Google Analytics implementation is correct. However, there are steps you can take to ensure that the discrepancy is kept to a minimum. Below we look at some common implementation errors plus any steps we can take to identify campaigns, ad groups, and keywords that are causing us trouble. Finally, it never hurts to cover other best practices we can put in place to ensure that we are measuring and reporting to the best of our abilities.
Step 1: Check that you have the basics covered! 3a. If you cannot use auto-tagging for whatever reason, at least ensure that you are manually tagging your links. Step 2: Identify troublesome campaigns, ad groups, and keywords Navigate to the Traffic Sources > Adwords > AdWords Campaigns report and then select the Clicks tab. Step 3: Identify the culprits! Troubleshooting the Tracking Code - Google Analytics - Google Code. Update Made To Definition Of A Google Analytics Session. Google Analytics announced a change on the way a sessions are calculated on the tool. While this change will not affect the majority of the accounts significantly (according to the official blog post “most users will see less than a 1% change”), it is an important change. Below, I will describe why it is important and how this can affect some Google Analytics accounts (mostly companies that misuse Google Analytics campaign parameters), and what you can do to make sure you are on the right track.
What Is Changing & Why? According to the official post, here is a summary of how Google Analytics has ended a session up till now: Greater than 30 minutes have elapsed between pageviews for a single userAt the end of a dayWhen a user closes their browser In the new model, Google Analytics will end a session when: Greater than 30 minutes have elapsed between pageviews for a single userAt the end of a dayWhen any campaign information for the user changes. Google Analytics Setup - Whiteboard Friday. This week Tom Critchlow from Distilled talks about the suggestions he has given to SEOmoz to improve our Google Analytics setup. These suggestions are as easy as adding events to specific user actions or as complex as adding all your domains into one Google Analytics account. Tom discusses why he thinks that these improvements will help SEOmoz and why you should be thinking about using some of these improvements in your setup. Below the video you will find some code snippets that we used to setup our Google Analytics account that should help you in your setup.
If you feel you need further assistance please feel free to write us in the comments and we will look at pointing you in the right direction or writing a new post to help you in your setup. You only need to insert one line of code to track these custom variables and it's list below. The tricky part is getting those variables filled in when using something like PHP or Ruby. Howdy, SEOmoz fans. Step-by-Step Instructions for Non-Branded Custom Segmentation in the new Multi Channel Funnels Section. This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community.The author’s views are entirely his or her own and may not reflect the views of Moz. Step-by-Step Instructions for Non-Branded Custom Segmentation in GA's new Multi Channel Funnels Section Multi Channel attribution is amazing, to say the least.
In the immortal words of Avinash Kaushik, “You will have an orgasm!” If you weren’t there for Mozcon, I’m sorry. Don’t let it happen again, but you can always get the video of his presentation when it comes out. Much like the way I felt on Christmas day 1996, I couldn’t wait to play with a brand new system whose inner workings I knew almost nothing about: the Nintendo 64. Below, you’ll find some Michelangelo-esque screenshots of how we (the Slingshot R&D guys) broke down some custom segmentation and compared them to show differences between: Done? To create the All Organic, Non-Branded segment, select the following: