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Press Releases - NIVEA, THE No.1 SKINCARE BRAND, PARTNERS WITH UBISOFT® TO CREATE GROUNDBREAKING FITNESS PROGRAMS. [This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.] LONDON, UK - September 22, 2010– Today, Ubisoft announced an exclusive partnership with NIVEA for the Your Shape: Fitness Evolved video game.
The partnership brings together NIVEA, developers of the world’s best-selling body-care products, and Ubisoft, to offer a holistic, in-home program for consumers to sculpt their bodies leveraging Kinect™ for Xbox 360®. A NIVEA workout will be included in Ubisoft’s Your Shape: Fitness Evolved when the game launches in November 2010. Two other special workouts, developed in collaboration with NIVEA’s fitness and lifestyle expert Sarah Maxwell, will be available as downloadable content throughout 2011.
Your Shape: Fitness Evolved will be the most innovative and complete fitness program available this autumn. “We’re delighted to partner with NIVEA on Your Shape: Fitness Evolved,” says Alain Corre at Ubisoft.