P&G: Price hike 'last option' Procter & Gamble Co will not rule out the possibility of raising product prices even though the Chinese government has vowed to control soaring inflation.
"Raising prices is the last option," the business news website 21cbh.com quoted Procter & Gamble CEO Bob McDonald as saying. "We do not rule out price increases if there is no other choice, but before that, we will try every other way. " On Friday, the National Development and Reform Commission (NDRC), China's top economic planner, fined Unilever Plc 2 million yuan ($308,000) for comments it made in late March about price hikes planned for its products. The NDRC criticized Unilever for "intensifying inflationary expectations among consumers" and "seriously disturbing market order". In March, the Anglo-Dutch company said that the rising cost of materials might lead it to increase its product prices by up to 15 percent.
Unilever declined to comment on Tuesday about the Procter & Gamble CEO's remarks. P&G Everyday Solutions - Samples & Coupons, Articles & Tips, Tools, New Product Information. P&G Helping Moms with Simple Steps to a Better Tomorrow. The Strategy is Simple… P&G lance une stratégie de communication corporate. Procter & Gamble, la multinationale américaine spécialisée dans les biens de consommation courante, et propriétaire des dizaines de marques (telles que Pampers, Ariel, Gilette, Duracell, Head & Shoulders…), a décidé pour la première fois dans son histoire de communiquer sur sa marque Procter & Gamble.
Pourquoi une telle stratégie ? Selon Irwin Lee, un des directeurs de P&G UK et Irlande, les consommateurs attendent aujourd’hui authenticité, transparence et honnêteté des produits qu’ils consomment et des marques associées. D’où le souhait de Procter & Gamble d’unir toutes ses marques sous une même identité mettant en avant ces valeurs, dans une campagne de communication globale. Une des applications de cette nouvelle stratégie est une campagne au Royaume-Uni focalisée sur les mamans, avec l’accroche ‘Proud sponsor of mums’ (« Fier sponsor des mamans »). Cette campagne met en scène des salariées du groupe, toutes mamans, et des marques de P&G. En savoir plus : Article sur Marketing Week.
Cours: Management II. Can P&G make money in places where people earn $2 a day? As Western companies duke it out for a piece of the developing-market pie, Procter & Gamble is going deeper -- courting not just the newly rich but also the very poor.
The company's vaunted R&D operation is turning up surprises. By Jennifer Reingold, senior editor Wei Xiao Yan, a 29-year-old farmer in China, washes her hair in the doorway of her kitchen. P&G researchers spent a day with her at home. We are a long, long way from Cincinnati. And she washes it with gusto, especially considering that she is doing it in front of a crowd while standing in the doorway of her kitchen, using a small metal basin with no more than three cups of water. Cindy Graulty, principal R&D scientist for P&G, and Melisa Liu, principal R&D researcher, give each other knowing looks. Obvious, right? P&G researcher Melisa Liu (left) is shown around a farm near Lanzhou by Gu Wen Juan. Some wonder why P&G bothers. For P&G the stakes are high, in part because of some harsh new realities. Going local on R&D Chanos vs.