Feedback form solutions for Website & Software - Kampyle. 80% of Podcast Listeners Seek Out Products They Hear About. As reported in the Guardian, a survey of over 300 U.K. podcast users done by Chrysalis Radio's download division found that 80% of those surveyed indicated that they would be more likely to seek out products and services after hearing about them.
Before rushing out to promote products via podcasts, it should be noted that the most popular subjects for audio downloads are books and films (not search engine marketing, surprise), and 55% of listeners seek out podcasts on entertainment topics. Electronic goods and gadgets are good targets, for 49% of listeners downloaded podcasts about gadgets and electronic goods.
The survey also found that podcasts have an underexploited social component inasmuch as 90% of those surveyed said they would consider forwarding audio shows to friends. Podcasters not already doing so should consider adding social bookmarking to their show's landing pages. Ipsos Insight » Marketing Research Consultancy.