strategy
< projectmanagement
< planning
< culture
< google
< search
< tools
< coreypud
Get flash to fully experience Pearltrees
by Josh Bernoff What do most companies do wrong when they enter the social world?
by Tim Darling (email) - November, 2007. "Why would a man push a car that he doesn’t own to a hotel that he’s not staying at?" I’m a big Monopoly fan and I recently saw a great website that did something I’ve always wanted to do: calculate how long it takes to return your investment in the various properties and houses/hotel purchases. Knowing this is really the key to developing a strategy to win the game. Without it, how do you know whether to focus on putting hotels on Boardwalk or buying all the Railroads? You can’t do everything – the key to winning is making the right trades and decisions at the different stages of the game.
The Real World Change 2.0 series with Leslie Poston is an ongoing look at how people are using social media tools and their personal and professional social media networks to bridge the chasm from the Internet and social media bubble to the real world and do a variety of things to effect true change. The biggest hurdle in the quest for real world change using social media is finding ways to take the challenge into the real world. Many of us know how to connect on Twitter , Ning , Plurk , Yahoo and Google groups , forums and any of the other social media tools. It’s bridging the gap that becomes the challenge.
Chas Offut, Director of Internet Strategy for American Rivers, tells the story of his strategy for their 2007 redesign. Offutt spoke at Forum One Communication’s Web Executive Seminar on Sept. 26 Chas Offut, Director of Internet Strategy for American Rivers, tells the story of his strategy for their 2007 redesign.