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Groundswell (Incorporating Charlene Li's Blog): The POST Me. By Josh Bernoff What do most companies do wrong when they enter the social world? No, it's not that they're being fake, or don't "get it. " It's that they don't really know their objectives. Is your company doing its social strategy backwards? If you started by saying "we should do a blog" or "we should create a page on a social network" or "we should create a community" the answer is probably yes.

In any other business endeavor we start by figuring out what we want to accomplish. Social technologies are not magic. To help clients with this fundamental idea, we invented a little acronym called POST. P is People. O is objectives. S is Strategy. T is Technology. This may sound simple to the sophisticated readers of this blog. Or, feel free to ask us for help. it's what we do. How to Win at Monopoly ® - a Surefire Strategy. I’m a big Monopoly fan and I recently saw a great website that did something I’ve always wanted to do: calculate how long it takes to return your investment in the various properties and houses/hotel purchases. Knowing this is really the key to developing a strategy to win the game. Without it, how do you know whether to focus on putting hotels on Boardwalk or buying all the Railroads?

You can’t do everything – the key to winning is making the right trades and decisions at the different stages of the game. This is just my interpretation of the numbers, but I propose a winning strategy below and then back it up with the data. The return on investment data used on this page comes from Truman Collins’ webpage: Probabilities in the Game of Monopoly.

The odds of landing on any given square were calculated by creating a model of the game (with all of Chance cards, Go To Jail, etc. included) and running billions of computer simulations. Monopoly is a game of luck, strategy, and people skills. Rita Barol: Online Strategy and Project Management - home. How to Start a Local Support System Using Social Media - Mashabl. The Real World Change 2.0 series with Leslie Poston is an ongoing look at how people are using social media tools and their personal and professional social media networks to bridge the chasm from the Internet and social media bubble to the real world and do a variety of things to effect true change.The biggest hurdle in the quest for real world change using social media is finding ways to take the challenge into the real world. Many of us know how to connect on Twitter, Ning, Plurk, Yahoo and Google groups, forums and any of the other social media tools.

It's bridging the gap that becomes the challenge. The first step to making real change happen in the real world using social media is a small one. To build a national real world network, you must first start by building a local one. To do this you need to tap into the power of your online network and use it to branch out. 1) Nurture Your Online Network 2) Choose a Local Cause 3) Connect Part of Your Online Network Offline With a Meet Up.

Reveal Yourself: A People-First Approach to Web Strategy - Chas.