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What Twitter and Facebook Can Learn From Phish. Josh Sternberg is the founder of Sternberg Strategic Communications and authors The Sternberg Effect.
You can follow him on Twitter. Every time I watch Rick Sanchez on CNN or every time I get a new follow update from someone I know in real life, who 12 months ago made fun of me for being on Twitter, I question its value over time: are Twitter and other social networks destined to niche status or are they so embedded in our lives that they are now an indispensable part of our society? To answer, we can take a look at some other community-based cultural phenomena as a way to shine a light on whether or not social networks will survive to the next iteration of the web. Unlike most Internet people, when I think of Phish, I think of music, of road trips, of community, and not the scams that have co-opted the name.