Corey Pudhorodsky sur Twitter : "From Sharkweek to Skywire, see how Discovery increased social engagement: #socialTV. See how Discovery Communications increased Twitter Conversation Volume 9x. Simplify the Hunt for Prime User-Generated Content. Recently on the Spredfast Customer Community, I started a conversation about the balance between using your company’s branded and owned content vs featuring user generated content (UGC) in social and digital marketing campaigns. Considerations include: Authenticity: When featuring content from your brand or from fans, does it come across as being real?
Sometimes heavily produced content is the right approach but other times using UGC can deliver an element of “realness” from your audience that is impossible to present from your owned accounts. Consistency: While UGC can bring an authentic element to your campaigns, you also need to curate that content to ensure it is consistent and on brand with the message you want to deliver. Does it help tell this story in a way that compliments the other content that is being presented throughout the experience? Inspiration: Ideally content that is being highlighted will inspire others to participate and share your message. Thank your contributors. Google Fiber May Have Created a Game-Changer: Real Measurement of TV Ad Views | Adweek.
CoreyPud : At MSG for the Pharrell & ... Corey @ Brazos Hall. Mass Relevance Taps Former USA Exec to Lead Second-Screen Innovation. Mass Relevance — a company that focuses on creating social experiences for brands, agencies and media companies — has tapped Jesse Redniss for its newly created position of Chief Strategy Officer. Redniss comes to Mass Relevance from USA Network, where he worked as the senior vice president of digital for the network. At USA, Redniss played an integral role in the network's second screen and social TV integrations, most notably with the Emmy-nominated HashTag Killer social and transmedia integration for the hit show, Psych. In social TV and second screen circles, Redniss has been known as one of the network suits that "gets" digital and social. His approach to digital and social at USA was unique in that he didn't just tack on digital or social at the end, as part of a marketing campaign removed from the creators and cast members of a show, but instead brought social into the conversation and storytelling process as early as possible, Image: Flickr, AdobeMAX.
Instagram. PanelPicker. Introducing the Social-TV Ecosystem Chart 2.0 | Commentary and analysis from Simon Dumenco. THIS is social: Every service you need to know right now in one graphic. Change is the only constant in the online frontier of social media – the landscape sees endless shifting between newly-formed companies, acquired entities, and failures, requiring a keen understanding of current conditions for all businesses using any form of social media. Brian Solis, of Altimeter Group, has long shared such understanding with legions of readers and clients.
Since 2008, one of the key components of this shared understanding has been a graphic covering the various companies serving online – the Conversation Prism. Now in its fourth iteration, the Prism wrangles the tentacles of social and ties them up in one easier-to-consume diagram. Here’s where social conversations happen in 2013: {click here for a larger version} Each slice in the prism represents one element of the online ecosystem: from Business to Social Curation to Crowd Wisdom, each fiefdom has its own area.
Wearable technology, such as Google Glass and iWatch, are continued examples of this growing space. How ARIA got more word of mouth out of their traditional advertising. World Map Of Social Networks Shows Facebook's Global Dominance. (Click here for a larger version of the world map of social networks) Twice a year (in June and in December), social media strategist Vincenzo Cosenza updates his ‘world map of social networks’, in which he shows what the most popular social network is in now 137 countries worldwide – at least according to a combination of Alexa and Google Trends for Websites traffic data.
The edition for June 2012 was published by Cosenza earlier this afternoon, and it shows just how dominant Facebook has become in almost all of the world. Funny caveat: Google+ stats are not displayed by Google Trends for Websites. According to the traffic data examined by Cosenza, Facebook is numero uno in 126 out of the 137 countries that were analyzed. It’s only when you look at this animated gif that shows how the map colors have changed over the years that you get a sense of how Facebook steamrolled its competitors in most countries around the world. The hold-outs aren’t a huge surprise, but for the record: Also read:
Socialsoftware. Networking. Capital. "Meet the OPOs: Online Political Operatives, Such as Mindy. Howard Dean's cometlike campaign in 2003 was the first to integrate the Internet into a presidential race, and Joe Rospars was there, a 22-year-old working as an "all-around Web guy" until the campaign suddenly collapsed. Four years later, it's not just the upstarts, as Dean was, who have embraced online campaigning.
And Rospars is part of a new generation of strategists who share a passionate belief that they can transform not just individual campaigns but also politics itself. Rospars, 26, today runs a staff of 11 at the Chicago headquarters of Sen. Barack Obama (D-Ill.). Mathew Gross, 35, who blogged for Dean a few desks away from Rospars, serves as chief online strategist for Democrat John Edwards in Chapel Hill, N.C. For these online political operatives -- or OPOs, as a few have taken to calling themselves -- the Internet isn't just a tool. For the people who run campaigns, most of whom grew up in the analog world, the Internet is another tool, a new piece of technology.