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San Francisco, Calif. (November 3, 2011)BuzzLogic, an online media company that specializes in emotive-based advertising, announced today that it has changed its name to Twelvefold Media . The word twelvefold signifies a substantial increase in size, degree or amount and centers upon Spectrum , the companys recently launched, emotive-based online advertising platform. Spectrum introduced a new definition of relevance for targeting ad messages. The technology moves beyond simple context of keywords on a page to reflect the influence, authority and emotional mindset a piece of content creates with its readers.
