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(November 3, 2011)BuzzLogic, an online media company that specializes in emotive-based advertising, announced today that it has changed its name to Twelvefold Media. The word twelvefold signifies a substantial increase in size, degree or amount and centers upon Spectrum, the companys recently launched, emotive-based online advertising platform. Spectrum introduced a new definition of relevance for targeting ad messages.
The technology moves beyond simple context of keywords on a page to reflect the influence, authority and emotional mindset a piece of content creates with its readers.