3 Strategies for Finding Customers With Social Media. Do you need a strategy to reach your ideal prospects with social media?
Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face. In this article, I’m going to show you three social media strategies so you can focus your efforts on the channels that best align with your business objective and target audience. The Simple Solution Fortunately, there’s a simple solution for it: only focus on where your customers are. Where are your customers on social media? Once you find out where your customers are on social media, it becomes easier to come up with a strategy that will help you find your future customers.
Here are three strategies you should consider: Strategy #1: Ask Your Customers Asking is the low-hanging fruit that’s easy for small business owners to overlook. If you have a brick-and-mortar business, when your customers visit your location, ask whether they use social media. Google+ Community search. All Links are Not Created Equal: 10 Illustrations. In 1997, Google's founders created an algorithmic method to determine importance and popularity based on several key principles: Links on the web can be interpreted as votes that are cast by the source for the target All votes are, initially, considered equal Over the course of executing the algorithm on a link graph, pages which receive more votes become more important More important pages cast more important votes The votes a page can cast are a function of that page's importance, divided by the number of votes/links it casts That algorithm, of course, was PageRank, and it changed the course of web search, providing tremendous value to Google's early efforts around quality and relevancy in results.
As knowledge of PageRank spread, those with a vested interest in influencing the search rankings (SEOs) found ways to leverage this information for their websites and pages. But, Google didn't stand still or rest on their laurels in the field of link analysis. P.s. What is Link Building? Strategies & Examples - The Beginners Guide to SEO. For search engines that crawl the web, links are the streets between pages.
Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. Since the late 1990's search engines have used links as votes - representing the democracy of the web's opinion about what pages are important and popular. The engines themselves have refined the use of link data to a fine art, and complex algorithms create nuance evaluations of sites and pages based on this information.
Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-based factors (see Search Engine Ranking Factors). Through links, engines can not only analyze the popularity of a website & page based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Used by search engines Global Popularity The more popular and important a site is, the more links from that site matter. Anchor Text. News Feed FYI: A Window Into News Feed. How to Use Facebook Power Editor, a Detailed Guide. Are you looking for a better way to manage your Facebook ads?
Do you want access to new Facebook advertising features as soon as they’re available? Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads. In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor. What Is Power Editor? The most powerful way to target your ideal audience on Facebook is with Facebook ads. But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. Use Power Editor to have full control over your Facebook advertising. Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. Go to Facebook.com/powereditor to test your browser or install the plugin. But Power Editor is much more than just a bulk ad editor. Here are the benefits of using Power Editor for your Facebook ads. #1: Get Access to Latest Features #2: Control Ad Placement.