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To better understand what makes a successful Page post, we recently conducted an internal study to discover which topics generate the most engagement. The study shows that speaking about subjects related to your brand is the best way to generate engagement. While the conclusion may not seem surprising, since your fans liked your Page because they like your brand, understanding how post topics relate to engagement can help you improve your content strategy and identify the best content to promote through Ads and Sponsored Stories. We examined four weeks of Page posts, across 23 brands and six industries and divided the posts into three types of content: Messages about the product or service Travel brand example: Our new resort just opened!
Blog | Page publishing that drives engagement | Latest News and Updates
20 bonnes tactiques conversationnelles sur Facebook
D’abord réservé à un usage personnel, Facebook est aujourd’hui devenu un espace de communication à part entière pour les marques. Outils d’administration, interface de programmation, onglets de navigation… tout est mis à leur disposition pour faire de leur page une véritable plateforme d’interaction avec les internautes. Encore faut-il savoir bien leur parler !Quel Est Le Taux Moyen D’engagement Des Pages Facebook Selon Leur Industrie [Etude]
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<a href="http://referral.shortstacklab.com/l/5/18871" title=""><img src="http://referral.shortstacklab.com/m/5" alt=" Facebook Cheat Sheet: Sizes and Dimensions" title="" style="border: none"/></a> Updated: September 28, 2012 What is the size of the profile picture in Facebook? How wide is page of your brand?
Facebook Cheat Sheet: Sizes and Dimensions
What not to do in Facebook marketing
“First do no harm” is a core principle of medical ethics. But it could just as easily be a building block for your company’s Facebook marketing programme. After all, of the 212 million pages Google indexes for “Facebook marketing tips” very few delineate what companies should avoid doing on the social Web’s uber-platform.
Consumers and marketers have vastly different perceptions of and expectations about Facebook likes , which presents a problem for marketers who are slow to move, but an opportunity for those who pounce on it. That’s based on a survey of more than 1,300 consumers and 132 senior marketers, conducted by Lithium and the Chief Marketing Officer Council. The top three reasons why marketers believe consumers like their Facebook pages were: Agreeable content, 57 percent; They want to be heard, 41 percent; and They want to track news on the brand and its products, 40 percent. Meanwhile, the top three reasons consumers cited for liking Facebook pages were:
Facebook Likes-Marketers Misunderstand Meaning of
Facebook introduces private messages between business pages and fans
Facebook has begun introducing a new feature which allows business pages to receive private messages from their fans on the social network. The new communications option, which has appeared for Asia-based admins only so far — although this could be down to time difference — is a significant introduction that will allow businesses to interact more closely with customers on the service than ever before. Consumer facing businesses will find the feature particularly useful as it enables more personal communication with individual customers, opening the possible of a greater level of customer service on Facebook. The move is also likely to cut down on the pain of off-topic comments on company pages and reduce communication lost when Facebook fans fail to take their comments to customer service channels outside of the social network. The move isn’t an all out opportunity for business to contact customers, however, as communication must be initiated by the customer.
Facebook Insights are getting more insightful, adding a new metric that displays negative feedback on posts. Steve Allard of Wise Metrics pointed out in a blog post that page administrators who click “engaged users” on Facebook posts can now see how many users either hid their posts or gave them negative feedback in their news feeds. A Facebook spokesperson explained further:
Facebook Insights Now Feature Negative Feedback
Whether you’re new to the marketing game of Facebook or a pro looking for ways to improve your Facebook marketing strategy, Facebook Marketing All-In-One for Dummies , which consists of 9 books in 1 , might be your hole-in-one. Facebook Marketing All-In-One for Dummies was written by three industry experts, Amy Porterfield , Phyllis Khare and Andrea Vahl . Amy, Phyllis and Andrea. Let’s get started showing you what you can learn from the pros who authored this book.
This Facebook Marketing Book Might Be Just What You Need