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Or at least that’s what we’re hearing from some experts on Facebook commerce following announcements from a few big name retailers in recent weeks that they are shuttering their stores on the social network. Going as far as to suggest that the F in F-commerce now stands for “failure,” these critics are boldly asserting that Facebook shopping‘s days are numbered and that the entire concept is destined to soon be but a footnote in the pages of tech history. Frankly, such claims are more than a little mind-boggling. Whenever something new like social commerce emerges, companies are naturally uncertain on how to approach it and it always takes some time before strong and effective strategies emerge. You’ll forgive the rest of us if we don’t necessarily agree that the end is nigh simply because a handful of companies (out of literally thousands that are actively engaged in Facebook commerce) are going in another direction.
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